Change is always happening. It is happening in front of you, of me, and your neighbors and friends. Is change somehow based on a marketing perspective?
You’ve heard before that we all sell. Guess what? We all market too. We advertise what’s happening, what the direction is, and which path to follow.
Not everyone agrees, and sometimes that is the beauty of it all.
Throw something on the wall and what sticks may be what matters the most or at least is the hardest to remove.
Change and Pivot
The change, pivot, or transformation that you are in right now is conditioned by marketing. Yes, of course, it may be some form of push marketing, but it may also be compelling. Pulling others along.
Marketers, all of us, are responsible for what happens next. The narrative we tell, the examples we give, and the expectations of future outcomes that we set. We’re all involved.
Marketing is a powerful tool and with great power comes great responsibility.
You have a responsibility to do the right thing.
Is the change you’re involved with right now, the right thing? Is the jury still out?
Sometimes the best change takes more time. It isn’t a light switch with a full on or full off. Things aren’t always black and white. In some cases, step A and B need to materialize before the end result of C reveals itself.
You don’t want to get a bad rap for being a bad marketer. The perspective that you create, the one wrapped around your presence and wisdom is the one choice you will always have.
Be sure you are doing the work that matters. The work that creates the kind of change that makes you and others proud.
Sometimes all we need is a little more marketing perspective.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.