Capture Attention or Face a Bigger Challenge

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capture attention

Capture Attention or Face a Bigger Challenge

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For the majority of the people in the workforce today, the World has changed. Some suggest we are in an information overload society and we filter much more than we consume. What are you doing to capture attention?

When I was a kid, after school I would jump off the school bus and run as fast as I could to my house. It was an exciting time. I couldn’t wait to get started.

Get started on what? What captured my attention?

Whatever it was that a few friends or one of my siblings may have established for what you do after school. At times I played alone. It may have been with a ball, a matchbox toy, or throwing around a few sticks in the nearby woods.

Pace of Technology

Consider this, just a little over a decade ago there were no smartphones. Text messaging really started to take off around 2005-2007. YouTube was founded in 2005, and didn’t start to become largely known until a few years later.

What does this technology history lesson indicate?

If you are in the workforce today and you are more than 25 to 30 years old, things have changed dramatically. It has all happened, right in front of you.

If you lean towards the younger side of the workforce scale you may not really remember much difference. If you are in the middle to older side of the scale, change is very noticeable.

The challenge today for every career conscious workplace professional and every business endeavor is not so much about change as it is about attention.

How do you capture the attention of your marketplace?

Capture Attention

We’re all selling, whether it is our expertise and why we are the right choice for the job or promotion, or whether it is our products and services, or a third category is perhaps, both.

When I was a kid, on a lucky day I had just a couple of friends to play with.

Technology hasn’t made us more reclusive; it has opened up the World.

The challenge then, is being interesting and valuable enough to get the attention of your market.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at or by calling +1 646.546.5553.

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