Mike Tyson has a different brand when compared with Sarah Jessica Parker. The same is true for Jim Parsons when compared with Daniel Tosh. Building personal brand depends on the value you are trying to create.
What is your value about? What is the image of your personal brand?
It is common when we speak about personal brand that the conversation may shift to money. Who can achieve the biggest salary, the most perks, and the best benefits?
Chances are great that there is a small local grocer who has a reputation for high quality food, friendly service, and a reasonable price. The same may be true for the hair salon, the hardware store, and the pizza shop.
People will go out of their way to get what they desire. If they are more interested in image, they may shop the trendiest place. Regardless of price or value.
For most, the workplace as we know it has been disrupted. Many are trying to reinvigorate commerce. When it comes to people and jobs, what will be most valuable now and in the future?
Building Personal Brand
You have to keep in mind your personal brand. What does that look like and who should hire you?
Employers will largely hire (or keep) based on their perceived need. From their perceived need, they’ll be considering value.
A Chevrolet Sonic will get you across town, so will a cab. You could also drive a Bentley to get there. Price varies substantially, so does the cost of ownership.
If an organization does not see the value that you bring to them, they may make a different selection.
Not everyone is a Bentley, and not every employer would want to drive one.
Remember that some organizations will make hiring decisions that don’t seem to align with price.
Perhaps because they see value as more important than price. Yet, some will see price as an identifier of value.
Choose your market and build the appropriate brand.
Mike Tyson and Sarah Jessica Parker both have something to do with knockouts. A Sonic or a Bentley will both get you across town.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.