Tag Archives: decision

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marketing perspective

Marketing Perspective and the Change You Seek

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Change is always happening. It is happening in front of you, of me, and your neighbors and friends. Is change somehow based on a marketing perspective?

You’ve heard before that we all sell. Guess what? We all market too. We advertise what’s happening, what the direction is, and which path to follow.

Not everyone agrees, and sometimes that is the beauty of it all.

Throw something on the wall and what sticks may be what matters the most or at least is the hardest to remove.

Change and Pivot

The change, pivot, or transformation that you are in right now is conditioned by marketing. Yes, of course, it may be some form of push marketing, but it may also be compelling. Pulling others along.

Marketers, all of us, are responsible for what happens next. The narrative we tell, the examples we give, and the expectations of future outcomes that we set. We’re all involved.

Marketing is a powerful tool and with great power comes great responsibility.

You have a responsibility to do the right thing.

Is the change you’re involved with right now, the right thing? Is the jury still out?

Marketing Perspective

Sometimes the best change takes more time. It isn’t a light switch with a full on or full off. Things aren’t always black and white. In some cases, step A and B need to materialize before the end result of C reveals itself.

You don’t want to get a bad rap for being a bad marketer. The perspective that you create, the one wrapped around your presence and wisdom is the one choice you will always have.

Be sure you are doing the work that matters. The work that creates the kind of change that makes you and others proud.

Sometimes all we need is a little more marketing perspective.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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decision commitment

Decision Commitment and Deciding What to Do

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Sometimes the best thing to happen next is to decide that you are going to decide. Decision commitment can be a stumbling block. Are you ready to leap over the obstacles?

Often it is not about a lack of options, it is about a lack of commitment to decisions.

If you’re in sales, you’ll want the customer to decide. Your goal is to close the deal. You’re in the business of helping other people decide.

Selling It

Isn’t everyone in sales? Can you sell to yourself?

Sometimes we have to sell it to ourselves. We have to take the big leap. Create the contract and stay committed.

In my consulting practice, the biggest obstacle I often see for clients is their inability to decide. They want something different, bigger, or better. They can see it, but their next decision means commitment and they may not be ready for it.

Decision Commitment

It feels so final. You contemplate over and over about the pros and cons? Will it work or will it crash and burn in disaster?

At every entry point you have a chance to decide that you will decide.

Here is the thing. It doesn’t have to be final. Your choice can be fluid. You can ebb and flow, make adjustments, take a break, or start again. If the number is too steep, adjust. The timeline is too fast (or slow), adjust it.

Procrastination and a lack of making a decision is often a crusher of momentum and certainly productivity. You know time is money. The inability to make a choice may be costing much more than the risk you’re contemplating.

Trust Yourself

A decision often starts with trusting yourself.

Is that something you can feel confident about? Do you trust yourself?

Your next decision may be a big one. The heat of the moment may not be the best time to decide, and sometimes a decision to do nothing is still a good decision.

You must decide.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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analyzed enough

Wait, We Haven’t Analyzed Enough

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One person always wants to decide fast, quick, and hurried. Another wants more time, more data, and additional input. Have you analyzed enough?

It seems that there is always more data. We can ask a few more people, research some old work, and attempt to benchmark the industry. Does it really matter?

One trouble spot is that more data isn’t really what people seek. They are seeking more certainty, less risk, and the fear of a bad decision.

Wait for What?

Procrastination on a decision can still be a decision. “I’m making the choice to not decide, yet.”

A delay sometimes feels safer. The feeling is that you can’t be criticized because you didn’t decide, only if you do decide and you’re wrong.

You weigh the risk of the decision on the cost of being wrong instead of on the cost of time or the cost of being stuck.

It is the fallacy of critical thinking. No choice is a safe choice.

Analyzed Enough

The reality is that time is often not on our side. Patience is important, but time always keeps moving.

A decision or choice not made may allow the window to close, or worse, the competition jumps through leaving you behind.

You can spend a lot of time reviewing the past. Reliving the mistakes from before and feeling stuck about the action you should take next.

Experience suggests more watching, listening, and learning, yet time can’t wait.

Change needs motion. Motion means you are not stuck.

If there is a change you need to make, today may be a great day to start.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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bad choices

Bad Choices, Good Choices, or No Choice at All

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When someone suggests that you can pick anything you want, what will you pick? Nobody likes making bad choices. Most people really don’t want to be wrong. Do more choices help?

Marketing is a funny thing. Some marketers believe that more choices are better. More options mean that people get exactly what they want.

What is easier, pick one of three items, or pick one of thirty-three items?

Bad Choices

Netflix is popular. Is it easy to pick something to watch? Not usually, not unless someone has told you about something great that they watched. In that case, the recommendation closes the sale.

The next time you go to a restaurant watch how friends or family explore the menu. It is common that people will quickly glance through the menu only to want to know more about the special. It is a helping hand for the decision.

Chances are good your customers are the same. More choices, more options, it causes a stall or the inability to decide. No one wants to make a bad choice. More choices require more consideration.

It seems almost counterintuitive, but it is no secret to the best sales and marketing professionals.

No Choice at All

We are all selling something. Can you use this to improve your future offerings?

How does this logic affect the next conversation with your boss? Will it make a difference in how you manage future projects? Does it matter for your resume?

Remember, no one wants to make bad choices, with too many options the only choice they may make is no choice at all.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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Next decision

Consider How You Will Make Your Next Decision

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We decide on things every day. What we’ll wear, eat, or do. How we’ll interact, if we’ll smile, and if we’ll take out the garage. Bigger decisions feel more challenging. How will you make your next decision?

It may come down to your list. The list you have floating around in your mind.

Our complex brain power often has us evaluating circumstances and situations through two possible narratives.

Good Narrative

One narrative is optimistic. It is the consideration of things that could go right. We reflect on possibilities, good fortune, and that it may just be our time.

We have faith and believe. In this case, at this time, luck just may be on our side. We’re due. In fact, we’re overdue.

We decide that we’ll focus on our advantages, who we can tap in our network, and we’ll see the inspirational stories flash through our mind.

By choice, we will anchor to the positive.

However, there is another narrative. It is the other side of the coin.

The Other Narrative

Any obstacles or past roadblocks will be strongly present in our vision. We’ll think more about a friend who failed, had bad luck, and the hardship and agony of things that don’t work out.

We’ll be reminded of the criticism that was on our performance review last year. The door that slammed before we could enter, and the goofy slip of the tongue that we believe cost us forward momentum once before.

By choice we’ll see the list of all the lucky people. Only we aren’t on it. We’ll choose to recite and focus that their luck is at the expense of our own.

We’ll recall the time that someone struck out at us, gave us the shaft, and made us feel like less.

Next Decision

We decide on things every day. The choices you make today will be linked to your narrative.

When you feel the big decision, have some doubt, or your instincts are kicking in. You’ll think about it over and over again.

Be aware of your narrative. Make your next decision, a good one.

-DEG

Originally posted on December 18, 2018, last updated on November 5, 2019.

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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