Tag Archives: noise

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marketing noise

Marketing Noise and Your Branding Voice

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Is the plan to make some marketing noise? How will you reach your target audience?

For most, the first thought has something to do with the internet. Social feeds, videos, podcast, and email blasts. In one form or another, all brought to you by some form of internet streaming.

Then there is the brutal truth of it all.

The brutal truth is, most of what happens on all of these channels is nothing more than noise. Noise that the masses don’t care to see, hear, or read.

For your market though, for your tribe, your network, and your true followers, it’s not just noise.

There is a good chance that your audience is not as large as you might believe. Your audience is probably better described as the smallest viable audience instead of the concept that hundreds of thousands of people will see, hear, or read your message.

Marketing Noise

Your branding voice is for your smallest viable audience.

It is the people or businesses that really want to experience your noise. They care, they’re inspired, and they would miss you if you went away.

It doesn’t matter if your product or service is about baseball, weddings, or footwear. Your audience, but not the world, cares.

Be mindful of what you show them. Their attention spans are still limited and they have to look for you through a sea of noise.

Be timely. It is a delicate balance where more, is sometimes less.

Most of all ensure value. That starts by understanding what your market really wants or perceives as a need. Think carefully, because it may not always be as it appears to be at first glance.

If you’re going to make some noise. Make the right noise to the right people.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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noise

A Perspective About The Noise In Your Head

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That noise that is rattling around in your head is obvious to you, but no one else really notices or cares. As people we often hope that someone will notice, and more importantly care.

Ask someone why they were disappointed with their service and they’ll likely tell you that it was because no one seemed to care.

Why Care?

When you think about your friends from grade school, high school, or college do you wonder if they’re thinking about you? Perhaps they are, yet most people are much more engaged with what is happening right in front of them.

We sometimes refer to this as the squeaky wheel principle. The idea that whoever squeals the loudest gets the attention. In some regards, this is always true.

As humans we are hard wired to be alert to what is happening right in front of us. If someone starts shouting, we stop, we observe, and we listen more carefully. It is our instincts at play.

If we feel threatened or hungry or scared, we follow instinctual instructions to change the situation or be more alert than normal. We care about what happens next.

What does it take for you to notice or care enough to give your undivided attention?

Noise In Your Head

This is important to remember, the noise going on in your head is really just your noise. It isn’t necessarily noticeable to others.

Sure, you could walk with a stomp, put on a pout face, or clench your fist, but unless you are in front of an audience, it’s likely that no one will notice.

The noise in your head is your noise, unless of course you choose to share it. Even then, it is up to others to notice, observe, and listen.

Here is what matters the most. When we take a minute to care enough to ask someone else about their World, it gives them the opportunity to have their noise heard.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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