What will be different today? Will something change? Many people feel excited about the possibility. They are awaiting change.
Is this what will spark change or do we have to engage deeper, in a more meaningful way?
Most would agree that we are in a World of constant and rapid change. Some live for this exhilarating feeling, others want to climb back into their box.
On the other hand, many people and businesses feel stuck, trapped, or worse, going backwards.
We are all responsible for change. Change seems to happen more when the reason for change is clear. When there is purpose, direction, and vision.
One trouble spot often is, people are just waiting. They are waiting to be inspired, waiting to connect with what matters to them, and looking for clear vision, a roadmap they can follow.
Today perhaps we’re all marketers. We all must sell, promote, and create connection. Like it or not, we’re in a connection economy. As the digital age shoves more data in front us things don’t get clearer, they get more nebulous.
In a fuzzy world, we resort to instinct, our instinct resorts to trust. We ask someone.
The testimonial is more important now than ever. The people you meet, they have value. What they say will have impact on your direction. When we listen, we’re building our own vision.
What To Do
Ask yourself, “What would the savvy marketer do?”
Launch a new OOH campaign, engage with video, build an incredible and resourceful website? One thing is certain, they are going to try to connect with emotion, a purpose, and a vision.
When you recognize what matters most and stop waiting you’ll start changing.
Connect yourself or your team with authenticity, respect, and high ethical standards. Maybe it is what people are waiting for. Maybe it is what matters the most.
Stop waiting, start connecting, promote the vision, and listen. Things will change.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.