Tag Archives: customer service

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marketing promises

Are You Living Up To Marketing Promises?

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People grow tired of being fooled. It is easier to not respond than to interact with someone determined to alter your desired direction. Advertisements make marketing promises and that creates expectation.

When we call for technical or customer support, we expect to get it. Instead, we sometimes get a sales pitch.

If the resume or performance evaluation reads, “Exceeds expectations,” it sets the tone for everything that happens next.

When the mission statement suggests that the organization is successful because the employee teams care, we expect to feel the proof.

Expectations are Created

Are the marketing teams creating expectations that can’t be met? What about when Betty is having a bad day? What if Travis decides it is just good enough? Not good, but good enough, and then ships?

At the high-priced hotel, the luxury resort, or a five-star restaurant, we don’t care that much about the condition of the staff’s job. We have our own set of expectations. Exceed them, or we’ll tell everyone with a photo and a hashtag.

Does the sign at the hospital really mean emergency care, or does it mean you don’t need an appointment? When I visit the barber shop, I don’t need an appointment, I wait my turn. Is that an emergency? What are the marketing promises?

Marketing Promises

The truth of it is that every person and every organization run on emotion and human interaction. Sure bots are emerging, but because they lack the caring emotion, it may only mean more frustration.

A promise is a promise.

The technical support team solves my technical problem without trying to sell me anything. The parcel carrier puts the package on the porch, beneath the roof, especially when it is raining. A five-star restaurant has exceptional staff, and if they are having a bad day, I would never know it.

Why? Because you promised.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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trendy customer service

The High Price of Trendy Customer Service

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Ask about a good customer service experience and people may cite Zappos, Amazon, or Disney. Are following the trends of others the best path? Are you caught up in trendy customer service?

It seems to make sense. In life, much of what we do we learn by watching, listening, and getting hands on. Then we replicate, we mimic, and we follow the model.

Learn to tie your shoe, make a toasted cheese sandwich, or change a flat tire. We often watch, listen, and replicate.

Creating the best customer service experience may be a bit different.

Trends Are Not Unique

When we mimic, follow the model, or do what the competition is doing, the best we can hope for is to become number two.

Here is the real catch though, if every online shoe store or every theme park replicates, exactly, the best service models then the opportunity for a unique experience is less. Everything is the same or similar. It isn’t memorable.

McDonald’s or Burger King, Wendy’s or Carl’s Jr., they spend millions chasing each other and yet trying to be different.

The manufacturer that produces a pen, a silicon chip, or a plastic water bottle, may produce hundreds of thousands, all exactly the same. Good quality, a sign of trust, value, and building a brand.

When everyone is exactly the same, the lowest price wins.

Trendy Customer Service

The question more people should ask is not about how to replicate, but how to create a unique experience that makes your product or service memorable, unforgotten, cutting edge, talked about, and chased. An experience that others may find so attractive that they want to follow.

Following the leaders puts you behind. Becoming the leader advances you forward.

Certainly, we can learn from other models. Certainly, we should understand what the competition is doing. Replicating their model will always only be a path of following.

Trendy doesn’t differentiate, it’s similar.

It’s a price too high to pay.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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C-Suite Learning

C-Suite Learning Will Mean Customer Satisfaction

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The smallest companies sometimes thrive. Not because they are the cheapest but because they are still learning. What about those in the C-Suite, are they still learning?

C-Suite learning may make the difference for customer satisfaction, growth, or stagnation.

Why pick on the leaders?

Leaders are responsible. Responsible for leading the culture of the organization. The smallest companies make it because the CEO is close enough to the customer to make the difference.

As organizations grow the leadership style starts to shift. The culture drives attention to the numbers and numbers are measured against numbers.

The castle is built and there is either a moat or a wall surrounding it. Sometimes both.

Metrics and measurement separate the connection between the product and the customer. The responsibility shifts to the front line.

The front line is stranded and stalled. They wait for the next meeting, the next decision, or the pivot that scraps it all.

Meanwhile the customer chooses a different path.

The company screams, “There is no customer loyalty!”

C-Suite Learning

C-Suite learning can make the difference. Yes, it is about the conference, the professional development, and the concept that leaders are readers. Don’t forget that it is also about connection.

When the C-Suite continues the connection with the customer the culture built will be inviting the customer to join. Remember, this is exactly why the small business succeeds. Front-line (and CEO) learning, passion, and connection.

Too often as the organization grows, it slows. It grows just big enough so that the chaos and disconnect fight back. The business finds itself positioned somewhere between stuck and stalled.

C-Suite learning often stops. The walls and moats shelter decision makers from the front line. Risk is measured differently. Insight becomes more about the numbers gap and less about customer satisfaction.

In the early days, customer satisfaction came first. It mattered more. Decisions were made by the influence of direct engagement. Learning made things grow.

Now a lack of learning makes things stop.

Learning how to make the numbers matters, but management by the numbers alone puts you inside the castle.

-DEG

Make a difference for your culture. Continue building an exceptional culture of service. It is why I wrote this important resource: 

#CustServ Customer Service Culture

Get it Now on Amazon

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+

Originally posted on October 5, 2018, last updated on December 23, 2018.


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workplace emotions

Are Workplace Emotions Productive or Destructive?

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Workplace emotions are often regarded as inappropriate. Are emotions important for success or are they a distraction?

Perhaps most important is to remember that we are talking about people here. Living, food consuming, and carbon dioxide producing, people.

Engagement and culture are driven by emotion. Emotions are part of people, they come with the package.

Productive or Destructive?

If you’ve been told to remove the emotion be aware of how you’ll manage your future interactions. If you’re telling people to remove the emotion consider revising your approach.

Certainly, there are times to consider setting aside some of the emotion. Business decisions do sometimes need to be made with setting aside some of the emotional connection. Economic hardship, downsizing, or even organizational survival may come to mind. This is reality and a truth.

Sometimes counterintuitive is that one of the most destructive actions related to culture is removing the emotion.

Let me be clear what I’m talking about. This is not about the person weeping about the death of the window plant. He or she may need some additional help.

This is also not about acting out the latest SNL skit in the breakroom. Humor can be helpful in some cases, however, it is also very volatile. Humor, or the use of humor is a different discussion.

Workplace Emotions

What is important about workplace emotions?

Customer’s make decisions based on emotion. Employee’s make decisions based on emotion. Your culture is driven by emotion.

Psychologically when someone shuns another person in the workplace about emotion, the next time they are feeling something, they may disconnect. This includes passion, inspiration, or even kindness.

They’ll disconnect with the thought, disconnect with the moment, and disconnect with the flow.

Is engagement problematic? What about loyalty? Are you measuring employee or customer retention?

Suggesting on the removal of emotion may be one of the most destructive actions you can take. Do you want a team, a brand, and loyal customers? You’re going to need emotion.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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balancing customer service

Balancing Customer Service or Tipping The Scale

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People often suggest that most things in life require balance. Are you balancing customer service? Does the harsh outweigh the delight?

Doing your best work matters. Doing your best work and being recognized for it may feel like it matters even more. What happens when your best work is criticized?

Show Appreciation

Every day employees, business owners, and people helping other people try hard to create satisfaction.

When a compliment is received, it feels pretty good. A referral, a handwritten note, a smile, a nod, or even an email can make a difference for your day, perhaps your week. If it is really great, it may last a lifetime.

We tend to welcome comments and gestures of appreciation. Without much thought we accept the gratitude, grow through it, and work hard for more.

It makes the effort feel worthwhile. Justifies the labor and is satisfying.

No Appreciation

The other side of the coin is when we put in the labor without recognition. When we hold the door, give the smile, and lend a hand and no appreciation is shown. Nothing recognized, no gestures, and no take away.

It happens when people are judged. When biases lead the conversations, and when what is done well or done right is what was expected and for that, no gratitude.

When the extra effort, or even the required effort goes unnoticed, unrecognized, and underappreciated it feels like our work lacks value. A lack of value makes us question the reasons for the work in the first place. No appreciation, no reason to do the work.

Balancing Customer Service

Lack of appreciation is a deal breaker. It can ruin the moment, the day, and leave a lasting undesirable impression. Good news travels fast, but bad news often travels faster.

For everyone that you serve and for everyone that is serving you, is there balance? Are you balancing customer service efforts? Internal or external, are you providing motivation or disengagement?

If you’re going to tip the scale, tip it by providing more value. It’s appreciated.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten RespectNavigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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customer service pace

Customer Service Pace and the Cutting Edge

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Suggest to someone that we are existing in a fast-paced World and you likely won’t be starting an argument. Most will easily agree. In your organization, what is the customer service pace?

You have two paths. The first path is to do it the way you’ve always done it. The second is to figure out how to be on the cutting edge.

The cutting edge won’t last for very long. It is chasing an expanding goal. It is fluid, rough, bumpy, and requires some risk.

Customer Service Pace

Organizations that exist on the first path may have upgraded, but they are still stuck. Their root philosophies still exist in the history of how they got here.

Somewhat surprising, that path will eventually get them unstuck. Likely headed for extinction, not distinction.

First path organizations have longer wait times. As a result, the customer can do it faster, be more informed, and continue moving without hesitation, discomfort, and stress.

This is the path where sales, service, and customer interactions are more painful for the customer as compared with organizations on the cutting edge.

Cutting Edge Path

The second path, the cutting-edge path, changes the customer service pace.

It is when order status is at their fingertips on a mobile app. When sales questions are self-answered by a schematic the customer finds on the web. It may be when help is just a YouTube video away.

What is worse for the first path organizations?

The second path organizations not only do it faster and with lower customer cost. The customer experience becomes about ease of use, value, and a feeling of respect.

Connection is Culture

There are exceptions. The exceptions exist in connections. Connections that form a culture. Not the organizational culture, but a culture of the customer.

People will wait in line for hours for the latest iPhone release. Culture.

People will gather at Harley Davidson dealerships for food, music, and test rides. Hanging out for hours. Culture.

It may be the rock concert, the county fair, or the line that forms for fresh cut french fries.

Pace isn’t as important here as is the connection and the experience.

Pick your path. Pace yourself. Be something really special that connects people, or be on the cutting edge.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten RespectNavigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+

 


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customer service answers

Customer Service Answers Not Questions

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What is the absolute best customer service action? Often it is about being able to supply the answers before the customer knows the question. Are you delivering customer service answers?

The ABC’s of customer service tell us that customer service is about a feeling. It is perception, expectations, and highly subjective.

Two Paths

There are often two paths. The first path is addressing questions and problems from the script.

When in doubt, you supply the same answer in a different way hoping to satisfy the customer need.

This is commonplace for chat help. The highly trained but not highly skilled agent follows the flow chart and waits for your next input.

The better, but much more difficult path is providing timely and valuable information to the customer before the question arises.

Thanks for visiting us again. The elevator is just around the corner to the right, restrooms are on the left. 

After you turn it on, you’ll hear a beep. The beep is normal and means it is working correctly.

You’ll see a new feature on your screen. It is an upgrade we’ve been working on for a the past year. 

No, it isn’t rocket science or magic. Done properly, providing answers before the question can significantly improve the subjective nature of any transaction.

Customer Service Answers

Here are a few tips to consider for providing answers before the question arises:

  1. Analyze frequently asked questions. What are customers wondering or curious about? Think, what will they need next. Not just now, but next.
  2. New features or design. Change is often a surprise. Surprises can make customers start to lack trust. Identify for them what to expect and when.
  3. Link and leverage. Listen carefully to how they are using the product or service. Connect them with offerings that compliment or leverage their needs.

When you provide customer service answers before the question is asked your service will be valued and respected.

Answering questions is valuable. Providing answers before the question, amazing.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten RespectNavigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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pull customer service

Pull Customer Service Matters More

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Get the work done. Push it out the door. Sell more, ship more, and grow the business. These all matter but are they push or pull? Pull customer service may be what makes a bigger difference.

What Is Your Plan?

Plenty of businesses and organizations have a decent plan. Plenty of them execute according to the plan and have some success.

It certainly is not always about reinventing the wheel. Sometimes it is about how we care for the wheel.

If you are already bought-in that care is important, especially for the customer experience, does your culture push or pull?

We often talk about push. Push through the day. Push through the comfort zone. Make greater things happen even in the face of adversity.

Have grit, grind through the emotional labor.

These concepts are not necessarily bad, but they are all about the push. And yes, the push can be motivational.

Plan to Pull

What about pull though? What about having a culture of customer service that is so strong the organizational culture creates a pull?

Imagine the outcomes when the service experience is so good that internal and external customers are pulled in. Imagine they are so attracted to the good vibes that they simply want more.

Organizations with pull customer service are not bickering over who does the work. You don’t hear, “That’s not my job.”

Pull Customer Service

In a pull culture, growth begets growth. It is attraction that builds community. Community builds connection. Connections build more pull. Nobody internal or external feels pushed. Push isn’t a motivator, it is all pull.

They sell more, ship more, and grow more without pushing.

The grind isn’t really a grind because it pulls people in. Sure, there may be moments here and there, but the overall feeling is pull.

Wouldn’t it be nice to push less?

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten RespectNavigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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emotionally intelligent

3 Emotionally Intelligent Actions For Customers

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In a service economy, customer service means everything. Unfortunately, sometimes our perceptions or behaviors don’t seem to align with customer needs. Are you taking emotionally intelligent actions?

Organizational Actions

Certainly, most organizations believe that they are acting responsible for the customer. At the same time, they are also appropriately conditioned to act financially responsible for their organization.

Here are three of many emotionally intelligent actions you can take for your customers.

  1. Be perceptive. Emotionally intelligent organizations are working with their social radar to scan the environment for needs. In the restaurant, it is the nearly empty glass of iced tea, the coffee mug running low, or the quiet table selected for two. Apply this type of logic regardless of your business.
  2. Anticipate needs. Perhaps nothing is more powerful than the ability to anticipate the needs of your customer. While hard to describe this entails a sense of upcoming needs and offering a solution before the customer recognizes the need. Properly executed perhaps nothing will inspire trust or make the moment more memorable than this action.
  3. Control Emotions. Good days, bad days, and unexpected situations may leave the human side of customer service scrambling to keep things in check. Our emotions will condition outputs. Hopefully good actions much more than not so good, but stress requires more effort to keep our human performance in check.

What emotionally intelligent actions make the top of your list?

Emotionally Intelligent

Thriving in a service economy will require you to be a step ahead of the competition.

Many organizations spend money, time, and other precious resources on items that don’t always have a memorable impact with customers.

In other cases, they struggle to balance financial responsibility with being truly customer centric. No organization can afford to “give away the store.” However, efforts to conserve resources often impact customer satisfaction.

Be emotionally intelligent, find the right balance.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten RespectNavigating a Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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small errors

How Small Errors Become Big Problems

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It is common for big problems to be linked to big errors. Often though the big problem developed from small errors that grew over time. Are small errors worth fixing, or should they be ignored?

Bad Habits

It often feels natural to skip over the little mistake. Many believe it is perfectly fine to procrastinate about the task at hand, brush it off, and save it for later.

Habits are formed this way. The habit may be to shrug and walk away. Place the blame on other circumstances or situations. Ask who was the last person who touched it and suggest that the starting point exists somewhere else. After all, you’re too busy.

Wrong Directions

We were late because of traffic.

The guy on the corner gave us bad directions.

The signage is simply not adequate on this road.

If you are lost, do you keep driving hoping to pop out at the right place?

Certainly, this may work if you’re close. As in, close to having the right directions, but if you are traveling North when you should be going South, good luck. Your problems are compounding with every mile.

Most of the time our wrong turns, bad choices, and faulty data are not because of an isolated incident. They are the result of compounded issues that grow with each successive twist or turn. They grow bigger and get faster. Worse yet, they get further away and harder to come back to.

The result is a bigger problem.

Small Errors

A messy customer experience doesn’t get better when you wait. Often the issue festers. While it festers the same experience can be inappropriately duplicated.

The problem grows over time. More people affected, more costs eroded, and a brand that sours.

It seems likely that sometimes the best way to deal with big problems is to deal with them when they are small errors. Casting blame, looking away, or denial of an issue doesn’t let anything slip away except more time and money.

Next time there is a small error consider fixing it before it grows into a big problem. It is the right kind of habit.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten RespectNavigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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