Brand matters. Even the most elementary marketer knows the importance of brand. Whether it is your individual brand, your department, or an entire organization your brand matters.
Logo and Brand
When it comes to brands there is a lot at play. We can consider things like quality, consistency, and even a feeling of fellowship. Make no mistake though your brand is not your logo.
Certainly, many people know brands by their logos. Apple, Target, and of course, Nike. You can shout out the business by simply seeing the logo.
However even the best logos have little worth without the reputation of the brand.
Individuals vs Organizations
The same is true for individuals in the workplace.
This is how appearances or fashion sometimes become trendy. Brown shoes with a black suit, duck dynasty beards in a corporate office setting, or adults carrying backpacks around the workplace.
A great brand precedes the logo.
If you are the successful CEO of a business, it almost doesn’t matter the color of your shoes. They could be red.
When you are selling millions in product, endorsements, or have your own national television show it may not matter how big or bushy your beard.
In fact, red shoes, a big bushy beard, and a backpack over your shoulder may become a sign of success. The only problem is, just because you fit those visuals it doesn’t make you successful.
Individuals or business, your logo is your visual, but not your brand.
Build your brand. Brands stand out. Certainly, people may connect with your brand through colors, words, or acronyms. What makes the difference is association and reputation.
The most memorable brands are not memorable because of their logo, they are memorable because they are authentic. They make nearly any unique logo look good.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.