Tag Archives: marketing

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productivity questions

5 Productivity Questions Everyone Should Ask

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It seems common in many workplaces. Groups of 5, 10, or 35 people have work to do, often a lot of work to do. One common criticism is that the workload isn’t evenly distributed and pay grades do not align with output or responsibility. Certainly, those may be issues, but have you asked any productivity questions?

It is sometimes funny how time changes things. What was once critically important is sometimes quickly replaced or the originating reason is completely forgotten.

Pick a workplace, any workplace that has been around for 5, 10, or more years. You might find things that were once a good idea that people simply stopped doing.

Perhaps you will find the opposite too, things that were once good ideas but no longer apply and people are still doing them. Yes, it’s true, chances are good you’ll find some of these.

Every job, every task, every part of building, creating, designing, documenting, storing, and filing, is it necessary? Does it have relevance now?

Productivity Questions

Here are five questions to ask about what you’ll work on today:

  1. What is this used for?
  2. Who will use it?
  3. When does it get used?
  4. Is it the right design?
  5. Does it make a difference?

Just because it is a tradition, just because it once had value, is it still necessary? What has changed and is it important now?

Meetings, Marketing, and More

You can ask yourself about the meetings you’ll attend this week. Who is in the meeting, are the right people attending? Who is absent from the meeting and how does their absence affect the outcome?

Have you thought about the marketing materials, their timeliness, the message, the brand promise, and the mailing list? Are all of those things up to date, still relevant, and accurate?

Why do we do what we do every day and more importantly how does it contribute to the bottom line?

Productivity matters, and so does the workload distribution. Start with understanding what really makes a difference for the group and the organization. Ask questions, revisit choices often.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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trusted not cheap

Why Your Brand Should Be Trusted Not Cheap

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We live in an era where price is often the first question. Driving down costs is an important consideration, but to the manufacturer, distributor, or web sales kingpin is price what matters? Should your brand be trusted not cheap?

People often take pride in working hard for the lowest price. Drive to the cheapest gas station, shop at the store with the best coupons, and insist on free shipping. Society seems to like cheap and convenient, there are even bragging rights for those who achieve the lowest price.

We can argue about smart, but what about the business who offers cheap?

Owners, Managers, Employees

If you own a business, manage a business, a department, or team, or even if you place high value on your job or career you may want to consider the cost of cheap.

Businesses offer sales pricing, issue coupons, and even promote what they often call loss leaders. Does this work? Sure, sometimes it does. Is this how you want to build your brand?

Buyers respond, often in big numbers, the thought is that it is working, but for how long? How long will it be until there is a lower cost replacement? How long will it be until the buying opportunity for the customer is closer or on-line with free shipping?

At your job or in your career how long until the work that you do can be performed with a lower cost solution? Are any of these situations trusted?

Be Trusted Not Cheap

Many people and businesses push for the lowest price when with the lowest price often comes low trust.

Easy come, easy go, may be the best way to describe these actions. When there is no investment in the customer, there will probably be little investment in the employee, and when there is no investment in either of these the lowest price will win—until it doesn’t. Then everything changes.

The next time you’re shopping for lowest price, when you find it, ask yourself, “Do I trust this product, service, and the people?”

Trust your answer.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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digital footprints

Digital Footprints, Brands, and Reputation

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There are at least several kinds of social media users. Perhaps all of them have an impact on brands, reputations, and culture. Have you considered the impact of your digital footprints?

How would you define your activity, what type of user are you? Here are three:

Bold. Those who share often and share anything, they are seemingly immune or care free about potential consequences or the impact to others. Positive or negative, ignorant or arrogant, they are making digital sound.

Careful. Those who live in absolute fear of sharing but secretly want to share much of what hits their feed. They share some but only with the feeling of great risk. They watch their posts in anticipation of acceptance or rejection and often worry until they post again.

Shy. Those who watch secretly, they stalk, creep, and are voyeurs of the system. Nobody really knows they are there and only a few would care if they realized they were.

Computer Forensics

The idea of computer forensics became widely known in the early to mid- 2000’s. People who post may recognize the permanency of their actions, or not. Everything posted enters in the chance for a cultural shift or the probability of influencing a brand.

It doesn’t matter much about the type of user, playing fields are leveled and volume is affected perhaps only by the number of followers. It might be the Presidential tweet, the suburban work from home mom, or the guy in the bar before noon.

Your brand, your reputation, or the culture of your environment exists today in part by the digital trail left behind by those who engage. You have little control over others actions or behaviors. The passer-by, the troll, or the person with digital rage all affect what happens next.

Digital Footprints

People often believe everything that they read, with the right script and implied emotion a post may go viral. Positivity seems to spread but negativity carries more drama and increases speed.

Sharing something that you care about feels important. It is rooted in your values and beliefs. It may be challenged by the bold, studied by the careful, and avoided by the shy.

Digital footprints affect culture, brands, and reputations.

It may answer this question: If a user makes a post on the worldwide web but no one reads it does it still make a digital sound?

Post well, share well.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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Are You Pushing or Being Pulled?

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There are a lot of people working really hard. There is a good chance you are one of them. There are also a lot of cliché’ phrases, idiom’s, and meme’s floating around social media channels about working smarter and not harder or how if you love what you do you’ll never work another day in your life. There is certainly some value to those, but have you considered the aspect of push or pull? Marketers will quickly associate with the concept of push versus pull marketing, but we’re not talking about marketing here, at least not specifically.

AppStratPhoto-FingerString

Some time ago, and unfortunately I cannot recall who to credit with this idea, I heard an analogy that really stuck with me related to push or pull.

Imagine a twelve inch long piece of string on a flat open space such as a desktop or table. Now imagine that you want to move that piece of string across this space. If you place your index finger on one end of the string and attempt to push it across the string will likely bunch up, twist up, or otherwise not cooperate. Instead imagine if you place your index finger on one end of the string and pull the string across, the string would likely straighten out and follow the path of your finger pulling it. So what is better, push or pull?

I believe in hard work, I believe it is a testament to achieving something greater, something worthwhile, and something you can be proud to have accomplished. While not everyone agrees with this philosophically, I’m a believer. If you’re with me on this, you’re working hard too, but what about this push or pull concept?

It’s really exciting and quite simple. We may often push so hard that we become frustrated, burnt out, or worse, we start to disengage. We may begin to focus on the short-comings and develop self-limiting beliefs that stifle our opportunities and short change our success. Push often makes you feel tired, worn out, and unexcited. That is why I believe pull is so much better. When you become so compelled, energized, and excited about achieving your next goal, it draws you in and pulls you to your destination.

Both approaches have some value, but most likely one of them has more advantages.

Which approach will you use?

– DEG

See also: 3 Tips to Pull You Towards Your Goal

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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Spending Smart

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It seems reasonable that all businesses spend money on marketing and advertising efforts. People too, they spend their energy and resources on networking, relationship building, and future positioning.

Money-PhotoCreditNickAres

Some businesses will just throw money at a problem; throw money at building their brand, or at marketing and advertising efforts. It doesn’t mean they are any smarter or better than businesses who spend less, it means that they earn enough through their endeavors or through investment to spend like crazy trying to make up for other shortcomings. Many believe the old idiom, “You’ve got to spend money, to make money.” Perhaps there is some truth to that statement.

People sometimes follow a similar pattern. Sometimes they spend with money, sometimes with only resources or their individual energy. People may pursue building relationships, monitoring who they hang out with, and even how they spend their leisure time. All in an effort to build relationships or an image that they believe will get results. Many believe the old idiom, “It’s not what you do, it’s who you know.”  Is that the truth? Perhaps but is it smart spending?

Both businesses and people spend. It’s not about how much they spend. They don’t necessarily need to spend big—they need to spend smart!

– DEG

Photo Credit: Nick Ares and aresauburnTM


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