Digital Footprints, Brands, and Reputation

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digital footprints

Digital Footprints, Brands, and Reputation

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There are at least several kinds of social media users. Perhaps all of them have an impact on brands, reputations, and culture. Have you considered the impact of your digital footprints?

How would you define your activity, what type of user are you? Here are three:

Bold. Those who share often and share anything, they are seemingly immune or care free about potential consequences or the impact to others. Positive or negative, ignorant or arrogant, they are making digital sound.

Careful. Those who live in absolute fear of sharing but secretly want to share much of what hits their feed. They share some but only with the feeling of great risk. They watch their posts in anticipation of acceptance or rejection and often worry until they post again.

Shy. Those who watch secretly, they stalk, creep, and are voyeurs of the system. Nobody really knows they are there and only a few would care if they realized they were.

Computer Forensics

The idea of computer forensics became widely known in the early to mid- 2000’s. People who post may recognize the permanency of their actions, or not. Everything posted enters in the chance for a cultural shift or the probability of influencing a brand.

It doesn’t matter much about the type of user, playing fields are leveled and volume is affected perhaps only by the number of followers. It might be the Presidential tweet, the suburban work from home mom, or the guy in the bar before noon.

Your brand, your reputation, or the culture of your environment exists today in part by the digital trail left behind by those who engage. You have little control over others actions or behaviors. The passer-by, the troll, or the person with digital rage all affect what happens next.

Digital Footprints

People often believe everything that they read, with the right script and implied emotion a post may go viral. Positivity seems to spread but negativity carries more drama and increases speed.

Sharing something that you care about feels important. It is rooted in your values and beliefs. It may be challenged by the bold, studied by the careful, and avoided by the shy.

Digital footprints affect culture, brands, and reputations.

It may answer this question: If a user makes a post on the worldwide web but no one reads it does it still make a digital sound?

Post well, share well.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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