Often the goal is to fit in. The successful job applicant is largely successful because they’ve convinced the hiring organization that they are the best fit. Is this the correct logic or should you be a little different? Should you be a standout sensation?
We’re not going to easily rewrite the golden rules of job applicant success. I’m not even sure we should. However, sometimes what moves us forward is not being the best fit, it is being different.
Does Different Sell?
I’m not suggesting different such as purple hair, or different such as violating every societal trend, or even different such as refusing to adapt and normalize with appropriate etiquette. Not at all.
What about being different by being a standout sensation? Does this sell? Is it valuable? Yes.
What has contributed to Zappos success? Being a standout sensation in the art of customer service.
What about Amazon, eBay, or Apple products? Whether you are a fan or not, whether you agree or not, something makes them stand out.
It is hard to get noticed in a crowd of average. It is hard to be selected when the perception of value that you bring is just like everyone else.
In nearly everything that we do, the difference may be in the testimonial, it may be in the recommendation, and in a connection economy it may be your activity within the group. Any or all of these may lead to an opportunity to stand out.
Sitting in the dark corner all dressed up at the prom is safer than busting it out on the dance floor. Until Footloose changed the perspective.
You can struggle with positioning and hide away with fear. The fear of fitting in, being accepted, or being chosen.
The alternative is putting in the extra effort, the practice, and the risk of innovation to become a standout sensation.
One will get your somewhere, the other is just part of the crowd.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.