Big Promises and Buying a Solution
People are fascinating by media. They watch traditional television, surf their phone, and spend hours on YouTube. Are advertisers making big promises that they cannot possibly keep? Do buyers really care?
Advertisements Move Us
We see the commercial for the franchise restaurant and the food looks delicious. When we order it in the restaurant it looks like something is a little different.
There is the promise that the new automobile will make our family happy, the dog enjoys the ride, and haul all our goodies without any trouble, all while achieving better exceptional gas mileage. Does it do all those things?
We can’t forget about the diet supplements, the meal plans, and why we should buy gold. Are the implied promises kept?
Perhaps one of the most important points about all the things that are pitched to us is understanding who owns the responsibility for what works. Looking at it another way, who owns the responsibility for what doesn’t work?
“Just eat the meals and lose the weight.” may sound familiar. Are you buying the meals, or are you buying the idea that for some reason you’ll change your eating habits?
We can’t forget about the prescription drug advertisements. How does that work? We tell our doctor we want what the television is advertising? She then prescribes what we want?
Big Promises
Most people are buying something based on big promises. Promises that the advertisers probably can’t keep. Don’t blame them though, you didn’t do exactly as described. You didn’t eat the meals, so you didn’t lose the weight.
Perhaps the best way to get to where you want to go is to make the big promises to yourself. Most advertisers leave you with the feeling of finally finding a solution and that buying their product is just that, a solution.
In many of these cases people aren’t buying a solution, they are buying the hope of creating change. How much will you pay for hope? What about discipline, persistence, and motivation?
Really it is all still up to you.
-DEG
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a four-time author and some of his work includes, Forgotten Respect, Navigating A Multigenerational Workforce and Pivot and Accelerate, The Next Move Is Yours! Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.
