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Crowd Appeal

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Sometimes it seems like everything in life or business is a paradox. What seems to be real, logical, or a truism, somehow can be twisted or manipulated into something completely different. We see a lot of paradoxical thinking in advertising or marketing. There are metaphors, analogies, and symbols that are somehow targeted to make us

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I Dare You

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What do top CEO’s, entrepreneurs, athletes, artists, engineers, graphic designers, landscapers, and photographers have in common? They all visualize the end product or outcome before it is completed.  Visualizing where you are headed, what it will look like, and perhaps most importantly, how you will feel should be an integral part of your plan. If

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Fresh Starts

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So many people are happily adopting what is traditionally known as a New Year resolution. They enter the year with refreshed excitement and enthusiasm for the opportunity to get a fresh start. The running joke sometimes is, how long will they stay motivated and engaged in their new or refreshed pursuit? I believe the New

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