Magic Marketing for Business, Career, or Life
It often seems like more should be better. More coffee, more dessert, or more menu options. How are sales? Are you satisfied with your career or life choices? Do you need more of something? Magic marketing could be required.
It is funny how our first approach to solving many problems is to do something more.
Is More Better?
In the workplace, when teams believe they have communication problems they often suggest more communication.
When we need more sales, we often contemplate how to increase the budget for more advertisement.
If we aren’t getting where we want to be in our career we think about more skills, more credentials, or just more job opportunities.
Sometimes this logic is known as the spray and pray approach. While I’m not sure of the exact origin of spray and pray, the analogy often described is the farmer spraying pesticides all over the field and praying that it keeps the insects away.
Another common analogy is the Chinese restaurant menu. Hundreds of options, so many that you don’t know what to choose.
More options, choices, people, jobs, careers, skills, customers, and products, none of these in more quantity may create the outcome you desire.
Magic Marketing
Is there such a thing as magic marketing?
Marketing is sometimes counterintuitive. People dream of that place where the lines of supply and demand, opportunities and sales, and job openings with applicants perfectly intersect.
In all these cases, more is not necessarily better. One job opening with the right applicant is perfect. A menu with three choices may be better than a menu with thirty-three choices.
Position your business marketing, your career pursuits, or nearly anything in life on not being more, but being better.
Magic marketing is about focus, not spray and pray.
-DEG
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.
