About What

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About What

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Success is what many people will tell you they seek. While definitions vary, the goal is similar. Unfortunately much of what many people wish for, they never attain. Not because they aren’t particularly smart, skilled, or interested, but because they aren’t willing.


Once upon a time people walked, rode horses, or sat in wagons to discover more. Besides the threat of the unknown, violent storms, sickness, disease, and potential starvation they pushed on, they navigated streams, rivers, mountains and valleys. It wasn’t about how, it was about what.

What they needed to accomplish, what they were winning to risk it all for, what they stood for, cried for, bled for, and were labeled crazy for. The difference for people who accomplish more isn’t about how, it is about what.

How is strategic and that is important, but what will make the difference when the going gets tough.


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