Two Employees and a Boss
Jack and Susan are challenged by their boss to read a “new age” marketing book. Eager to get started they both download electronic copies (and order paperback copies) from a popular on-line store. Both order different books, read them in their entirety, and prepare to give their boss a verbal review of what they learned.
One week later, seated in his office, their chairs on the opposite side of his leather lined desk they are asked what title they read. Jack eagerly blurts out, “Marketing 101 : A Summary of Ads that Never Work.” Susan, feeling pressured quickly says, “My book was, Marketing 101 : Ads that Were a Near Miss.”
The boss leans back in his chair, arms crossed he slowly glances back and forth at both of them. Moments later he quickly springs forward, his elbows touching down on the desk with open palms he gestures towards Susan and says, “Susan, congratulations you are going to lead our next marketing campaign.”
Jack and Susan look at each other, then to the boss.
The boss explains, “I know you can’t judge a book by its cover but one thing I know for certain, our success will not come from knowing what doesn’t work, it will come from knowing that there are still more opportunities to try.”
– DEG
Photo Credit: Erin Pettigrew
