What’s New or What Sticks?

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What’s New or What Sticks?

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New is sometimes a code word for better and often we make the assumption that if it is new and better, or new and improved, it must be worthwhile. On the flip side of new and improved we may have failures (Example: New Coke), but that may be more the exception and certainly not the rule.


New might also be associated with thrilling. Ride the roller coaster, see the concert, or meet a celebrity and we might be thrilled, but after some time and enough exposure the thrill seems to diminish. The same may be true with first dates, a new job, and fast red sports cars. When we initially encounter them they are thrilling, but after some time, not so much.

Trying something new, different, or thrilling may be an attention grabber and initially boost interest which is great, but doing something that sticks provides long-term value.

Create something new, make it stick.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and coach that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is the author of the newly released book, Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at DennisEGilbert.com or by calling +1 646.546.5553.

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