Are you apprehensive about taking the call, accepting a friend request from someone you don’t know, or opening an email message from an unknown sender? Trusted connections are more important now than ever before.
In a New Age
Occasionally I will take a call from an unknown, no caller identification, inbound telephone call. It is always a moment of risk and uncertainty.
Absolutely, I won’t know who is calling until there is a form of introduction on the call. I’m often listening for the connecting click, a familiar sound that means I’m being routed to telemarketing agent.
Sometimes as a voice begins speaking, I’m uncertain if it is a real person or a bot.
For pictures or social media, there are apps that apply filters, enhancing lighting, and change our appearance.
We have to be careful of fake products, imitations, and illegally cloned merchandise. Is the Louis Vuitton real, or a very cleverly produced imitation?
Even our food is becoming different. Is the Impossible Burger really possible?
Technology is writing a new script. People call it AI, or perhaps machine learning. Some experts will advise that those are two completely different concepts, yet socially people toss around the words synonymously.
Today your brand, your image, and your reputation will matter more than ever before. Trust is becoming more nebulous and at the same time more important.
In the workplace, we often consider the trusted advisor, the political currents around the office, and the latest message about benefits or policy from human resources. Are these trusted connections?
Marketing programs test the limits, shift your thinking, and make you wonder if there is a disclaimer in the fine print. Are these real users, or only a paid actor? We know the answer, but only when we pause to think it through.
If one thing is going to matter more tomorrow, it may begin with trust. The suggestion is that connections and community represent our future.
Who will you trust?
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.