Tag Archives: uncertainty

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Certainty Is What You Are Looking For

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What decisions are you trying to make about the future? If you are looking for a slam dunk of certainty, you may not find it. Of course, you may be surprised how certain you really are.

Unprecedented times. You’ve read the headlines, heard it in the news, and watched it on TV. You’ve also been living it, every day since sometime in March 2020.

Most decision makers are trying to make comfortable decisions. Decisions that come with a guarantee. If no guarantee, you probably have a backup plan. A chance to punt, regroup, or pivot direction.

One of the reasons that many people and businesses lack action today is because they can’t decide. They are not confident in choices or directions. There seems to be no certainty of what will happen next.

What will you do? How will you spend your time? What is certain?

On a personal level, you could update your LinkedIn profile. You could make some new connections, rekindle some older ones, or find an article or video that provides some inspiration.

For your department you could look at your budget, compare it with expenses, and determine if your project or contributions are still making sense.

For the small business owner or entrepreneur, you could update your website add some new options or change something that has grown stale?

Are any of these things a waste of time?

Discovering Certainty

Some may argue.

LinkedIn has too much sales activity and I’m not looking for a new job.

Our department is here, we’re working, we’re just waiting to see what the new direction is going to look like.

Why update the website, it is hard to know what direction things are going to go.


Yet, one thing is likely for certain.

You’re still going to desire a LinkedIn network in the future.

Your department may benefit from right-sizing expenses with budget and impact given what you know today.

That glorious website can always be better, more attractive, and provide higher value.

Those things are all, certain.


H/T to my friend Mike Moran for igniting the idea of certainty for me.

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

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