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clear focus

Clear Focus, Do You Have It or Need It?

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People often suggest the importance of focus. Yet, in many cases our efforts are more scattered. Do you have a clear focus?

Focus may be more than just concentration. It may be more than suggesting that the prize is right around the corner, more than when the number of pieces expected is realized, and greater than the goal that was suggested last week.

Your vision may be about focus, yet, people often find themselves wondering if their focus is appropriate.

Scattered Approaches

We can do many things in a scattered approach. Commonly, people believe that when they attack many things, they’ll get more done and success will be theirs. In contrary, they often come to realize that while pursing many things, they’ve failed to do anything.

We see it in marketing and advertising. We have an entire world of opportunity through social media. It seems the approach sometimes is to just spread the word. We have world-of-mouth, instead of just the old, word-of-mouth.

The thought is more people seeing our offerings will make more people connect. Yet, this is only true if it is of value or interest to them.

We see it in our workplace. People striving to get ahead. They want to make a difference for their career, increase their opportunities, and find greater success. Their plan? Try to do lots and lots of things, something will help me get discovered. The scattered result is that nothing sticks.

Clear Focus

Seth Godin, offers an interesting question, “Which is closer, the sun or Buffalo, NY?”

No matter where you live, Buffalo, NY is closer. It is a fact, a guarantee. Yet everyone living outside of Buffalo cannot see it. A quick glance to an unclouded sky during daylight hours and you’ll be able to spot the sun.

Offering ice to the Eskimo, milk to a dairy farmer, or steel toed work boots to a ballet dancer may not get you the results you are hoping for. Just because you can see them doesn’t mean it’s a good venture.

Focus will yield more than scattered chances.

It’s true for whatever you’re selling.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

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