Tag Archives: rusty

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deteriorating image

The Value of a Deteriorating Image

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If you are in marketing or advertising you have a keen sense of brand value. If you run a business, lead a department or team, or are building a career, you should care about brand. Do you have a deteriorating image or brand?

Building your brand sometimes happens without realizing it. In some circles we may label this an image. What is your image? Have you thought about this lately?

Image Builders

If you’ve watched a few minutes of American Pickers on the History channel you may have heard Mike Wolfe talk about rusty gold. He likes old things. Things that have been used, worn, and maybe with a little rust.

Not so long ago, denim blue jeans with holes were popular. Stone-washed was, or is, the popular label for jeans that appear to have heavy wear.

A new expensive car is nice. Is there any value to one that appears to be in decent operating condition yet notably old or with heavy wear?

Is brand really about taste? Our preference for something that defines an image?

Deteriorating Image

Winter months in the Northeastern United States can be brutally damaging to our homes and vehicles. My vehicles are an integral part of how I do business.

I drive a rusty twenty-year-old Tahoe in the winter, yet, I have a nice car that is mostly only driven in fair weather. Showing up at a 5-star hotel for an event and tossing the keys of a rusty old Tahoe to the valet probably doesn’t have the image of success.

Should it matter? Well, that may be a good question. The brutal truth is, it does.

Regarding your business, your workplace department, or even your personal brand, image matters. Your brand success will depend largely on the feeling you create with those you are trying to attract.

It may be that there is a certain appeal to rusty gold, stone-washed, or old school.

Sometimes a hard-used image creates appreciation and value. It is the alternative to hardly used.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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skills rusty

Are Your Skills Rusty?

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Working hard to perfect your skills seems like the right thing to do. Learn it, deliver it, and live it. It seems logical. It is the discipline behind many quality control initiatives. Perfect it and protect it. In a World of constant change, are your skills rusty?

I’m fascinated with certain aspects of history. Probably, outside of news, my favorite television channel is the History Channel. I don’t always believe everything I see there, but a few of the shows are favorites.

Rusty Things

Recently, I’ve watched several episodes of the Curse of Oak Island. A series about an island in the North Atlantic Ocean where it is believed that there is buried treasure.

They’ve found some interesting stuff. Some of the items are at least a couple of hundred years old. Large iron spikes, and recently a large hook that may have been used to load or unload goods from ships. Interesting.

Another sometimes interesting show is American Pickers. Somewhere in their storyline they claim they seek, rusty gold. What they really mean is that finding old rusty metal is like finding gold, at least to them.

I have a car, and a Chevy Tahoe. My Tahoe is twenty years old. A lot of miles, but still runs well. The rust is catching up on it though, and it needs some work.

Skills Rusty?

What is it about rust? It just never stops. Eventually all the metal or iron artifacts not found and recovered on Oak Island will return to the earth. The same is true for what the pickers seek. My Tahoe, will likely one day be salvaged and some components recycled.

One the other hand, if we care for it, protect it, repaint it, or freshen it up it can last for a long time. Maybe, in some cases be better than new.

All this same logic applies to your job skills. It also applies to the organization you work for, its culture, the people, and the market it serves.

Rust is always working against you. Don’t get rusty.

-DEG

Note: The photograph is of an old bicycle frame with the manufacturers badge on the front of the steering stem. This turned up in August 2018 after heavy rains washed a deep mud and rock slide across nearly 40 feet of my yard.

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

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