What is your product or service worth? Service value is not easily defined by the provider, no matter how hard you try.
When you live in a urban area and someone offers you a free lawnmower, or a goat, it probably is not of much value. The same may be true for gasoline engine powered hedge trimmers, a weed whacker, or a rototiller.
None of it really matters, it may be deemed not useful or of very little value.
The same may be true about two plane tickets to Montana via the Dawson Community Airport.
It is true about certain foods, books, or other resources. If there is no connection, there really is no value.
Free sauerkraut and hot dogs do not interest me. Yet, it may interest someone.
A twenty-year-old car in great condition may not seem to be worth much, but replacing it is expensive.
This concept is critically important as you face the challenge of serving your customers. What you offer isn’t always what is viewed as attractive or valuable.
The trick for anything or everything depends on its perceived value.
Who would have ever thought that there would be a toilet paper crisis?
American Pickers look for rusty gold. Many people see nothing but junk.
The real opportunity is for the business to see everything through the lens of the customer and not through the lens of the innovator. Sometimes, yes, it could be appropriate for both. Yet, more often it is weighted in favor of the customer view.
An invention with no use is really just a floppy disk.
Or perhaps, a boiled egg squarer.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.