Tag Archives: policies

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Employees that care

Employees That Care Change The Customer Experience

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Rules, policies, and procedures are often in place to ensure the customer experience is delivered consistent with the brand promise. Have you considered that having employees that care is really what changes the customer experience?

Organizations can set policy and have rules, but often the values and beliefs of the employee will be the biggest factor for outcomes. Demonstrating caring starts with the employees believing that the organization they work for values both the employees and customers.

Bounds of Rules and Policies

Employees will make decisions both within the bounds of rules and policies and outside of those parameters too. What they decide will really depend on what they value. Culture, driven by leadership often shapes value perceptions.

A gallon of milk has a drip, but put it on the shelf anyway. I hope that someone grabs it soon.

There is an empty coach seat on the unfilled airplane but the three biggest people on the plane are required to sit in the same row.

The roofer drops some nails in your yard, but oh well, perhaps no one will notice.

At the automobile repair shop, the mechanic steps in grease, gets it on your floor mats, but ignores what he sees because it isn’t his problem.

Food for table four sits and grows cold since the waiter is more preoccupied with his friends seated at table eight.

Chances are great that all of these circumstances, as well as thousands of others are against the rules. They break the fundamental policies, procedures, and what the organization leadership claims as the brand promise.

Caring Starts Inside

Caring starts on the inside. It starts with the organization philosophy that is carried out every day. Not the rule in written in the manual, the one that the employee feels based on the cultural environment.

The dairy department manager is measured in part by loss due to spoilage or out of date merchandise.

Airline personnel aren’t sure that comfort is one of their problems. Security is what really matters. Stay in your ticketed seat. Passengers should be more weight conscious.

The boss wants the roofer on the next job, they already lost a day because of rain. Picking up a few nails is a waste of time.

Grease, what grease? I work in grease every day and I can’t afford that car. Deal with it, it didn’t come from my boot.

Why do people eat burgers and fries anyway? They should be vegans. Who cares if their food sits. Reminiscing about high school is much more fun.

Employees That Care

Chances are great that rules, policies, and procedures won’t matter that much. It is the integrity and ethics of the employees that will make the difference. They’ll decide. They likely make those decisions hundreds of times per day.

However, they aren’t the only ones to blame. Guiding their choices are the behaviors of the leadership agenda.

Time is money and waste is problematic are two leadership punishments that employees divert to the customer. They’ve learned it from the inside and they’re sharing it on the outside.

Do you want to change the customer experience? Employees that care are important. Leadership measurement should consider metrics of caring. Caring is never cheap, but not caring is the most expensive of all.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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care about your customer

Care About Your Customer Or Else

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Many of our customer service successes or problems are the result of caring, or not. It seems simple to most. Which is precisely why so many take customer service behaviors for granted. Do you care about your customer?

I’m missing a shirt from my dry cleaning drop off.

Sorry, we accidentally gave it to another customer. He will bring it back soon.

Do you mean soon, as in an hour, or soon as in days?

We don’t know, soon. He usually comes in on Saturday.

I needed that shirt for a trip. I’m headed out of town.

Sorry.

Lack of Caring

Why do fast food drive through lines leave the bag open when there is warm food inside? Why does the garage move your car seat or mirrors and then leave them in that position?

The root cause of any or all of the problems is the same. They don’t care about how it makes it you feel or how it affects what happens next for you.

Sometimes it is about chance. The customer called saying he had a shirt that was not his. The thought is, oh darn; bring it back when you can please. More thinking, the customer has nine other clean shirts, this one doesn’t matter. Hope he doesn’t come in before the shirt gets back.

Sometimes it is about protection. The bag is likely open because the last thing they do is look inside, being sure they haven’t made an error. The thought is, keep the bag open so we can spot check and the customer can too.

Sometimes it is about convenience. The seat and mirrors were obnoxious in that position they are better now. The thought, how can someone drive with those positions, I can’t.

Care About Your Customer

Rules, policies, procedures, or even ignorance to the outcomes are often to blame for a lack of caring. Not caring feels wrong in a world that measures the service experience by advancing the needle on the gauge related to how good the customer feels.

What is worse than the customer not feeling good? The customer will tell others how it made them feel.

When you decide to make a difference, you will stop saying that you care about your customer and start showing them.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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customer service is unique appreciative

Why Customer Service Is Unique

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Do you know customer service? Many people believe that they have it mastered, that it is simple, and often that one size fits all. Have you considered why customer service is unique?

People make decisions every day, the business owner, the C Suite executive, the director, manager, or supervisor, even the front line employee. People, employees, those who represent the organization are making decisions about the customer.

Decisions Affect Outcomes

Decisions are made in the boardroom, on the plant floor, in the cubicle farm, at the coffee pot, and often while being face to face with the customer.

The decisions that you or anyone in the organization make will change how business is done. Decisions are made based on the organization culture. The values and beliefs that are carried forward form an understanding. Spoken, written, or symbolized it is in the behaviors of the team.

Have you considered how culture impacts the decisions made about the customer? How is your culture conditioning decisions? Consider this:

  • Products are sometimes made before you know the customer.
  • A customer always has the right of refusal of the offer.
  • Customized work can be costly if the customer doesn’t like what you deliver.
  • For customized or client based work you typically must find the customer first.
  • The order you’ve taken is a promise. The promise is to deliver what the customer believes they are about to receive.

Customer Service Is Unique

One size doesn’t fit all. One approach is not always the best. How your business positions the culture of customer service will have everything to do with the decisions employees make.

You can build a great product, fulfill orders, and work towards building a brand worthy of great admiration and respect. You can do it in more than one way.

When customer service is based on rules, policies, and procedures it is not a culture of customer service, it is a position of us against them.

Us against them may be a signal. A signal that you’ve forgotten about how your customer is unique, a signal of the beginning of the end.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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build better customer service

How to Build Better Customer Service Starting Now

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When you ask about customer service, most will tell you that it should be easy. It’s true, by concept customer service is not that hard. In practice, customer service is a little more difficult. Do you know how to build better customer service?

Measuring Customer Service

People often walk blindly into the belief that they have great service. The belief is that they create it with “please” and “thank you” or by kindness and caring.

Management often believes that is created by careful monitoring, pushing out surveys, and collecting feedback.

In some scenarios, exceptional service is measured by sales results and revenue growth. Numbers that are typically anchored in historical data or management expectations.

All of those might provide some value but none of them really tackles the hard stuff. The hard stuff is having a culture of caring and being driven for excellence. Not because you say it is so, but because your customers know that it is so.

A culture of the best service is built around people who are energized by working together to create an exceptional experience every time.

The values and beliefs of those functioning within it create outputs day in and day out which are the standards they live by.

Perhaps the most coveted culture inspires peers to help peers, is one where everyone takes the lead and following or co-producing is natural. The purpose is not to create more followers. It is to create more leaders.

These are their habits, replicated across time.

Build Better Customer Service

Customer service is not validated by the automated return call, the lengthy register receipt with a URL, or simply by asking those who are willing to answer. It’s validated when people come back or when they tell others about their positive experience. Better yet, it is validated when they bring friends the next time.

Customer service is not defined by rules, policies, and ultimatums. That is the easy stuff. It is what nearly everyone does and it is why there are so many complaints.

Size doesn’t matter but feelings and perceptions do. Short cuts, fake smiles, and direction pointers aren’t providing service. At best, they are earning a paycheck.

When you measure against the average, or the organization that is just one step ahead the best you’ll ever become is number two.

If you want to build better customer service, you might want to think less about rules and policies and more about culture and caring.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a four-time author and some of his work includes, Forgotten Respect, Navigating A Multigenerational Workforce and Pivot and Accelerate, The Next Move Is Yours! Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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