People often suggest you’ll find greater understanding when you do the math. Does the budget fit or will the return on investment be enough? Someone may suggest that you should do the math. Will customer experience mathematics work?
In some cases, people are just trying to make a point through rhetoric. In other cases instead of telling someone to do the math, we may suggest, “We have done the math.”
What we really mean is that we know the right answer. We understand both the problem and the solution. So much so that now that it is apparent, it feels silly that we were once on the wrong path.
Doing the math is interesting though because there really is only one correct answer. In a field of infinite answers, the probability of a wrong answer is much more likely.
When seeking correct answers for how to do the marketing program, the advertising campaign, or close the sale, doing the math is more difficult. Sure, you can apply some math but there may not be only one single answer.
When you want innovation, a new direction, or to capture a new audience for your product or service doing the math may be a detriment, it closes options.
Although sometimes it becomes clear that we have the wrong answer. It still doesn’t mean that there is only one correct solution.
Customer Experience Mathematics
It seems that when we are trying to make an impact, be innovative, and creative, we have to know the difference between right answers, wrong answers, and the possibilities in between.
If you are planning to deliver the absolute best, customer experience mathematics may not matter so much.
The objective should be to avoid the wrong answers, but finding the right one may not happen by doing the math.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.