Tag Archives: image

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your personal brand

Your Personal Brand Is Not Everything

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What is your expertise? How do people recognize what you offer? Your personal brand is not everything to anyone.

In a general sense, we know what is on the menu at a McDonald’s or Burger King restaurant. Lasagna isn’t an option.

We can also be pretty sure that we won’t buy a new mattress at the Chevrolet car dealership. We won’t buy a new cell phone at a beauty salon, and we won’t get a freshly cooked rotisserie chicken at the office supplies store.

In the workplace, or for your career, recognizing that you can’t be everything to anyone doesn’t limit your value, it increases it.

Things that are available everywhere to anyone typically cost less.

In leisurely terms we often call these commodity products or services.

They cost less because the wide spread availability drives the price down. The economic guidelines of supply and demand prevail. Businesses selling commodity products or services largely compete on price.

Why Value Matters

What is the value add for a disposable pen? Probably not much.

What is the value if you can have your business name printed on it? Perhaps, a little more, but often this service is readily available.

Convenience stores gain some margin because of their location and of course, their convenience.

Convenience is a service, a value-add. Patrons pay a little more for the convenience.

Most married couples wouldn’t consider a convenience store for their ten-year wedding anniversary dinner. Most convenience stores wouldn’t try to offer this.

Your Personal Brand

Branding for each individual, in their job or their career, isn’t made up of being everything to anyone.

Certainly, lending a hand or helping out in a pinch is noteworthy, and sign of a positive workplace culture and caring. Great.

When your background and expertise is accounting, you may not also be in line to be the Chief Marketing Officer. If you are the CMO, you may not also be preparing for a CPA exam.

If this is not true and you cross paths of expertise often, what is your brand?

A lack of definition may make you nothing more than a disposable pen.

You can put your name on it, but is really doesn’t do much to change the value.

Build your brand.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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personal choices

Personal Choices Reflect Professional Brand

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Is it personality or is it about choice? Perhaps, it is both. Your personal choices for workplace behavior will illustrate your professional brand.

In the meeting, you hear what you perceive as unfavorable news. Perhaps, even threatening for your job role.

The night before you didn’t sleep well. You feel cranky.

You make a mistake but decide to blame it on the circumstances.

It’s all about choice.

Personal Choices

You have a choice regarding your behavior. It is not about the choices that others make, it is about your choice.

You can choose to learn more, do more, and give more. Giving more works for knowledge, empathy, and patience.

You have talents and abilities that you’ve acquired through years of devotion and commitment. Will you share or selfishly hoard?

Have you made a conscious choice to build things up, or are your actions and behaviors more about tearing things down?

Do you jump on board when someone starts to criticize others, or do you move towards some constructive action, search for solutions, or offer a different perspective?

Is the path you choose one of comfort and ease or is it more about overcoming obstacles, exceeding a personal best, or being willing to explore something new?

Professional Brand

If you make a conscious decision to stop learning, stop growing, or to always seek the easiest path, you’ve made a choice about your professional brand.

Someone will always try to beat the system, take a shortcut, or achieve something better at the expense of others.

That’s not a brand you want to represent.

That isn’t you.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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Trusted connections

Trusted Connections In a New Age

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Are you apprehensive about taking the call, accepting a friend request from someone you don’t know, or opening an email message from an unknown sender? Trusted connections are more important now than ever before.

In a New Age

Occasionally I will take a call from an unknown, no caller identification, inbound telephone call. It is always a moment of risk and uncertainty.

Absolutely, I won’t know who is calling until there is a form of introduction on the call. I’m often listening for the connecting click, a familiar sound that means I’m being routed to telemarketing agent.

Sometimes as a voice begins speaking, I’m uncertain if it is a real person or a bot.

For pictures or social media, there are apps that apply filters, enhancing lighting, and change our appearance.

We have to be careful of fake products, imitations, and illegally cloned merchandise. Is the Louis Vuitton real, or a very cleverly produced imitation?

Even our food is becoming different. Is the Impossible Burger really possible?

Technology is writing a new script. People call it AI, or perhaps machine learning. Some experts will advise that those are two completely different concepts, yet socially people toss around the words synonymously.

Trusted Connections

Today your brand, your image, and your reputation will matter more than ever before. Trust is becoming more nebulous and at the same time more important.

In the workplace, we often consider the trusted advisor, the political currents around the office, and the latest message about benefits or policy from human resources. Are these trusted connections?

Marketing programs test the limits, shift your thinking, and make you wonder if there is a disclaimer in the fine print. Are these real users, or only a paid actor? We know the answer, but only when we pause to think it through.

If one thing is going to matter more tomorrow, it may begin with trust. The suggestion is that connections and community represent our future.

Who will you trust?

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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deteriorating image

The Value of a Deteriorating Image

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If you are in marketing or advertising you have a keen sense of brand value. If you run a business, lead a department or team, or are building a career, you should care about brand. Do you have a deteriorating image or brand?

Building your brand sometimes happens without realizing it. In some circles we may label this an image. What is your image? Have you thought about this lately?

Image Builders

If you’ve watched a few minutes of American Pickers on the History channel you may have heard Mike Wolfe talk about rusty gold. He likes old things. Things that have been used, worn, and maybe with a little rust.

Not so long ago, denim blue jeans with holes were popular. Stone-washed was, or is, the popular label for jeans that appear to have heavy wear.

A new expensive car is nice. Is there any value to one that appears to be in decent operating condition yet notably old or with heavy wear?

Is brand really about taste? Our preference for something that defines an image?

Deteriorating Image

Winter months in the Northeastern United States can be brutally damaging to our homes and vehicles. My vehicles are an integral part of how I do business.

I drive a rusty twenty-year-old Tahoe in the winter, yet, I have a nice car that is mostly only driven in fair weather. Showing up at a 5-star hotel for an event and tossing the keys of a rusty old Tahoe to the valet probably doesn’t have the image of success.

Should it matter? Well, that may be a good question. The brutal truth is, it does.

Regarding your business, your workplace department, or even your personal brand, image matters. Your brand success will depend largely on the feeling you create with those you are trying to attract.

It may be that there is a certain appeal to rusty gold, stone-washed, or old school.

Sometimes a hard-used image creates appreciation and value. It is the alternative to hardly used.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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Build More

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Colgate, Tide, and Pepsi, all are brands. Brands have a reputation built on trust, tested over time, and likely recognized as a leader in a category of product or service. Yet there are other brands, brands that stand for low cost, convenient, or ease of use.

AppStratPhoto-Brand

Do you remember something that you paid too much for six months ago? If it wasn’t a major purchase, you probably don’t. Do you remember the brand that let you down? Do you remember when your trust was violated?

Your brand, your image, your product or service are all built from your reputation which likely starts, and ends, with trust. People will pay more, or pay less, and in the long run they probably won’t remember if they overpaid, but they’ll always remember what they trust.

You can build your brand, your talent, and your reputation, but if you don’t build trust you’ll likely build very little.

Build more. 

– DEG


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