Tag Archives: authentic

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growing popularity

Growing Popularity May Be An Illusion

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Growing popularity is one reason that many people participate in social media. Are other people gaining traction or otherwise growing their social presence at alarming rates? Is it real, authentic, and justified?

Do you post regularly and if so, why?

Consider the selfie as an example. Is it real? Does it use filters to dress it up? What is the reason for the post?

Is it for a significant event or just boredom dressed up like, “Bet you wish you were here.” Better yet, “Bet you wish you were me.”

One trouble spot is the algorithms of big tech. What type of posts are rewarded, shown more, shared or kept alive?

Post a picture of the final days of a beloved pet and it will get some attention. The same is probably true for something that appears outlandish.

A picture of you hand washing your dishes in the kitchen sink at 4:30 AM might be kind of boring. Unless of course, it is so out of character for you others notice and consider it preposterous.

Social media has a way of rewarding the absurd.

Except when they choose to block it for what is commonly labeled as fact-checking.

Growing Popularity

Facts are often nothing more than opinions presented in a compelling way that makes it feel or appear factual.

The selfie with filters comes to mind.

Popularity often becomes a race to escape reality. In other cases, it is a race to be bizarre, outlandish, or just totally outrageous.

The truth is that many social media threads are not rewarded by creating something better.

They are often rewarded for all the wrong reasons.

Many people engaged in frequent posting are addicted to the count of clicks, likes, and shares. The algorithms are definitely addicted, that is if they are not disabled through fact-checking.

What appears popular does not mean that it is the most helpful. It doesn’t confirm that the intentions are honorable or even desirable. The absurd gains popularity equally to the beautiful.

Perhaps any press, is good press.

Be cautious of what is popular.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.


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brand consistency

Brand Consistency Should Mean Authenticity

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Choose a consumer of any product or service and you may find what they value the most is brand consistency. Have you been turned off, made a different choice, or selected a new vendor because of a lack of consistency?

Ask yourself this question, “What do buying choices, customer satisfaction, and job promotions have in common?”

In Good Taste

In high school, I had some friends’ who loved the boxed macaroni and cheese. The kind that comes in a small box, complete with macaroni, some powdery or sauce type cheese, and on the side of the box are the cooking directions.

I’m working from memory here. As I recall, you boil some water, add in the macaroni, simmer for a while, and then ultimately mix the concoction together with the cheese and maybe some butter or margarine.

My friends’ mother was the shopper and often bought the bargain boxes of the generic macaroni and cheese. Until one day, she had a coupon for the real stuff, the Kraft brand, Mac & Cheese.

The mother happily prepared the Kraft brand and proudly served it. My friends’, her children, were appalled. They thought it was the worst macaroni and cheese they ever tasted.

It was different.

Brand Consistency

Consistency is not about being like someone else, consistency is about being unique. The important part is that you are unique in the same way each and every time.

There is a pizza shop just a few miles from my home. They always appear to be busy. When you go in the shop there is a sense of urgency and hustle. It is a nice success.

I don’t go there as much as I would if their pizza was consistent. Depending on who makes the pizza, it is different. It’s disappointing.

Authentically Consistent

Is the business or organization you work for consistent? Are the products and services consistent with the brand reputation?

What about your own personal work? The time, emotional labor, and outputs, are they consistent?

Buying choices, customer satisfaction, and job promotions do have something in common. They are often based on the expectation of being authentically consistent.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

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