There are people who don’t like baseball, apple pie, and certain automobile manufacturers. Who do you appeal to, who is in your crowd, your network, or your tribe? Do you believe attraction matters?
To some extent we all sell, we all market, and we all deliver a customer service promise. We do it in business, and we do it person to person without a formal business model or plan. Wouldn’t it be great to connect with lots of people who share in the same or similar aspirations for life, community, or career?
Much of this may depend on your market reach, where you spend your time, and what your formal philosophy on life is all about.
Habits Create Culture
I’ve tried to convince some coaching clients to read more. I’ve even presented them with the idea that they may read more than they realize, why not do it more constructively? It matters for some, but for others they just never indulge.
Podcasts are popular in some circles, but everyone wants to know the best of the best first, without really shopping around. These are limits, limited beliefs, values, and ways of doing things.
Values and traditions, they of course build what we call culture. Is the culture where you work strained? Is it because everyone is like minded or is it because of different values, beliefs, and traditions? Are those differences managed constructively or destructively?
Do you believe attraction matters? Whatever you do for your business, what you do for your customers, or what you do to grow your career, will always matter most to those who are interested.
People who don’t get involved with social media, they don’t really care about social media. People who don’t like football, NASCAR, or reality TV won’t tune in and they won’t see your masterful thirty second commercial.
When people don’t like to read, they probably won’t. When they don’t like social media they probably won’t join. An organization that doesn’t see a bigger future probably won’t care much about your career.
Everything that you do or want to accomplish will only happen in an atmosphere that embraces what you are selling.
It is true for advancing your career, for selling your product, or for building an effective team.
People who don’t connect with it will probably never buy it.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect,Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.