Nearly everyone has probably heard or commented on the idea that some people look for or take the “easy road.” It is that view on choices, outcomes, and life that appear to be simple, less obstructed, and a shortcut. Despite some of the obvious outcomes of the easy road, one that is not so obvious is that easy, provides little value.
When someone needs help with a tough assignment, a problem they’re not so skilled at solving, or a circumstance where they have no experience, they look for someone who can help. This is not the easy road kind of person, it is the person who can and is willing to do the tough stuff, with this there is value, and where there is value there is demand.
Be the person who can, and does, the tough stuff. You’ll be paid more, valued more, and perhaps most important—in demand.