Strategy and Logic

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Strategy and Logic

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Good strategy doesn’t always align with what many would believe is good logic. Looking back not everyone agreed with the concept of the personal computer, the internet, and cellular telephones. It doesn’t mean that any of those were a bad idea.


Often what is necessary for a breakthrough involves breaking down old habits, traditions, and self-limiting beliefs. Being a black smith as an occupation, owning or operating a video rental store, and using a camera that requires film all at one point may have seemed like a good idea and a strategy to continue. Yet those jobs, businesses, and products are nearly all, if not entirely, obsolete.

Good strategy doesn’t always mean it makes sense. People and businesses that stay focused on where they are, will likely have unknowingly placed limits on where they can be. Instead, staying focused on where you are going to be changes the opportunity from becoming obsolete into becoming elite.

Does it make sense to challenge logic when you form strategy?

Ask Kodak, Blockbuster, and your blacksmith. Hurry.



Photo Credit: Derek Key

Dennis E. Gilbert is a national level corporate trainer, speaker, consultant, and coach. He is leading people, teams, and organizations to new levels of personal and professional growth. He latest book is: Pivot and Accelerate, The Next Move Is Yours!

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