Does Storytelling Work For You?

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Does Storytelling Work For You?

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Have you used storytelling in your repertoire of workplace skills? Storytelling can make a difference. What is in your stories?

Some people quickly scoff at the idea of a story. They consider stories to only be a fairy tale, an extreme embellishment of the facts, or just plain boring.

In some cases, people connect stories with the sales process, and, it might be true.

We’ve all heard the phrase, “Everyone is in sales.”

What is important for your story?

Workplace Culture and Stories

Telling stories in the workplace can have a positive impact on not only performance, but organizational culture as well. People will often connect with stories. They have been hearing them and learning from them starting at a very young age.

Workplace motivation and culture are best connected with a compelling call-to-action. This is often defined as the difference between push and pull. Pull is much more powerful and a good story pulls the listener in.

Stories should draw connection points and can include many characters, including yourself. Always remember though, that for the listener it needs to resonate in a connection.

Storytelling Captures Attention

When you capture the attention of a listener through a story told the impact will make a difference. If the story causes the listener to self-reflect and builds a connection, you likely have experiential learning.

Attention is hard to capture in today’s fast-paced World. Pause for a few moments and phone surfing begins. A commercial in the middle of the television show, more surfing. A small group discussion that isn’t resonating and more surfing.

Your story, whatever it is, needs to capture the attention of the listener. Should it be embellished and dramatic? Should it be funny? Could it be sad? The easy answer is, “Maybe.” Know your audience and feel your way through.

Everyone is in sales and some stories are unforgettable.

Tell a good one.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at or by calling +1 646.546.5553.

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