When To Stop Listening and Other Failures

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stop listening

When To Stop Listening and Other Failures

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Listening is one of the most important parts of communication. It is also the most taken for granted. Do you know when to stop listening?

A few years ago, I was facilitating a session with a group of senior managers and executives about communication. During a subgroup breakout portion, I overheard the CEO say, “It is impossible for us to fail.”

It grabbed my attention and I listened more carefully. At first, I thought perhaps he was mocking a comment from someone else, soon I realized he was completely serious. It told me a lot. A lot about his Company and it provided the only answer I needed about why we were there in the first place.

Generations of Ownership

This business is in its second or third generation of family ownership. In terms of workforce generations this CEO is a traditional. It includes a disruptive workforce resisting a turnover to the next in line in the family tree.

I have often wondered about the long-term positioning for their future.

“Impossible to fail” can probably be translated to, “We have stopped listening.”

A service and technology driven economy have cause many shifts in many sectors. This business was an exception. An exception because there hasn’t been a shift. There hasn’t been a shift for decades. Sure, they’ve installed some technology, but only for metrics and measurements.

Don’t get me wrong, metrics and measurements are critical, but the culture of the organization is still in the 1970’s or 1980’s at best. Who wants to work there? It is an easy answer, very few. Pay scales also tend to match the decade correlation of culture, which makes it even more difficult.

Stop Listening

My presence with this team was really a recognized effort to appease and silence the management team critics. The C-Suite team was hearing the outcry of need, but change was really about everyone else. They weren’t listening.

My impression is that the Company is not doing any better today.

When should you stop listening?

The answer is easy, “Never.”


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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