Project Push and Pull Should Work For You

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project push

Project Push and Pull Should Work For You

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Have you jumped in with both feet? Are you working from a project push or is it more of a project pull?

Distance runners tend to like the wind pushing from behind. Facing it, and running directly towards it is an opposite force and one the burdens the runner.

It is true for throwing our kicking the football, it is true for gas mileage, and it is especially true for the project you are working on right now.

Much easier, is having the wind at your back.

When the customer requirements are supported and embraced, and it is a known dynamic, the wind is at your back. If something else is driving it, such as a new government regulation the wind may be blowing directly at your forward motion.

Project Push and Pull

Getting the people on board. The designers, the engineers, the widget makers and the sales force all matter. The team members involved in keeping your project moving are more engaged when they are pulled into the process.

If you try to shove a naysayer, you typically get more resistance. It’s the donkey sitting down with its hoofs dug in, trying to stop any motion in the direction you are pushing.

On the other hand, when there is something attractive, a point of interest, or a recognition of something that lies ahead people will typically be eager to get there. They are pulled or compelled to push themselves for the opportunity.

A project in motion, with a team that is being pulled, attracted, and compelled to reach the objective gets an enormous boost when the wind is blowing at their backs. The opposition is less, there is not as much resistance, and their motivation is strong.

The key then, is gaining the benefit of attraction which creates the pull and then supplementing it with a little bit of a push.

Paddling with the current is always easier.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at or by calling +1 646.546.5553.

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