Building a Powerful Culture or Watching Things Fade

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powerful culture

Building a Powerful Culture or Watching Things Fade

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We have much more power today, as compared with twenty, thirty, or forty years ago. Are you or the organization you work for taking advantage of the opportunities to build a powerful culture?

Is it possible? Are the opportunities there?

What’s Changed?

Forty years ago, much of the mainstream view for a career was to secure solid employment with a well-known or reputable company. The idea of job security and working your way up the ladder was prominent.

Forty years ago, people who were mid-career would likely stay for the duration. For many, that was the safe bet and the honorable and loyal way to a well-respected career.

Today, things are largely a bit different. Certainly, there are still pockets of organizations and people who commit for long-term mutually loyal employment relationships. However, many suggest the mainstream view point has changed.

Many organizational cultures are stuck somewhere in the middle. They are stuck between the identity of an image of being a DuPont, Colgate, or JP Morgan Chase, and the lure of a hot startup.

What has really changed is the power of innovation, technology, and opportunity.

Powerful Culture

People and organizations alike have the power to get things moving. They have the power to communicate to the world, one post at a time. The power to make a difference for others, to build something new, or to shape their own future.

What do they do?

More people read posts rather than create them. YouTube has many more viewers than they have content creators.

What is at stake? Is it the risk of criticism, ridicule, or embarrassment? What keeps people stuck, only watching, and seldom engaging? The opportunity is there.

Organizations can break ground, lead the charge, and become a best in class, but instead many choose to stay stuck, follow the competition, and shoot for becoming number two.

Powerful cultures are built by the pursuit of opportunity.

Forty years ago, shopping malls were a bit hit, so were VHS tapes, and landline telephones.

What changed?

What will you do?


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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