News Story, What Do You Do With It?

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news story

News Story, What Do You Do With It?

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You’ve probably already read, watched, or listened to a news story today. Was the story valuable? Was it truthful, useful, and important?

Not so long ago the news only traveled by word of mouth, or by the written word. The news would take days or longer to reach those persons not in close proximity.

The U.S. cable TV news industry is very big and brings in billions of dollars in revenue each year. Could this be entertainment, or is it only a duty to inform the public?

What about fake news? The fake news buzz phrase gained much popularity in 2020. Everywhere you looked, listened, or moved about it seems that someone was spewing out that phrase.

What catches your attention in the news? Is it the drama, is it fear? Does it make you angry?

News Story

Today’s news story won’t be exactly the same as it was yesterday. It might carry a theme for a few days or weeks but it won’t be exactly the same.

People tend to believe the news that they agree with and express that it is untrue, fake, or fraudulent when they disagree.

It usually attracts a lot of attention. People are curious and many enjoy the drama. Advertisers and marketers seize the opportunity and often play off observers’ emotions. In television or online broadcasts, the segments are always serving as a form of clickbait and are often being shared.

Is the value of news ever overridden by the negative energy or emotions?

It may all circle back to the intent.

People often suggest that when public actions seem ridiculous or unusual that the easy way to figure out the authenticity is to follow the money.

You might count on the news to provide you with information. Be very cautious of how you use it.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at or by calling +1 646.546.5553.

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