Out of bed and off to work. It’s a ritual that millions perform each day. Yet every day at best estimates at least half of them are thinking about making a job or career change. Have you considered how you’ll become more visible?
The numbers are staggering. The number of people searching for jobs or career advancement may be at an all-time high.
It once was a lot of work to type a resume, a cover letter, and an envelope. Today it digitally happens in just a few minutes. It makes it easier and easier to apply. The reality is that it makes it even harder to be found.
Imagine I paint with watercolors, create masterful pictures with clever and inspirational messages, put a few in a frame and hang them on the wall in my office. How many people will know?
If I bake a cake, make a great Italian dinner, or grill a steak to perfection, how many people will know?
Your next career move may have a lot to do with your resume, what is on it, how it looks, and the masterful use of keywords. It won’t mean much when the hiring managers asks the staff, “Who do we know that would be perfect for this job?”
I talk with and coach a lot of people who are frustrated with their attempt to make a career move. They are frustrated about their resume or wonder if their card is appropriately punched. These things matter, but they aren’t everything.
Who you know, or perhaps said in a different way, who knows you, may matter the most.
Have a well stacked resume, but think more about building your personal brand.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.