Metric Assumption and Measuring Intangibles

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metric assumption

Metric Assumption and Measuring Intangibles

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Successful leaders and organizations often cite the creation and monitoring of metrics as the tool to track progress. Does the metric always provide the correct measurement? Are you operating using the metric assumption?

In the strategy meeting someone will ask, “What is the metric here? How will we measure our progress and result?”

It is a fair question.

Of course, the other option is that no one asks at all. No one spends any energy to think about the metric, they just want to roll up their sleeves and take a deep dive.

Either scenario may achieve some results. Either scenario may involve some risk, some guess work, and need to be fluid with outcomes.

Metric Assumption

It seems we may make a metric assumption. The assumption is that when we have metrics and measurements, we can more easily assess the results. While this is likely true, does it cover everything about the project?

People are sometimes suggested to remove the emotion, focus only on the result, and everything that matters is in the KPI (key performance indicator).

Do you have metrics or measurement for the aspects of the organization that make it an organization? Have you considered the organizational culture component?

Measure Intangibles

How will you measure commitment, trust, and perceptions? Is there a metric for purpose, community, or respect? What about the building blocks of confidence, things like self-efficacy and self-esteem?

Do they have a metric?

The most successful projects, work groups, and organizations are those who have deep roots in a culture that is emotionally connected to the work at hand. Purpose is a driver and the goal may be just as important as the paycheck.

Metrics are both valuable and important, they can also be a good motivator. If you assume metrics alone are what drives the project, I hope you are including all of the intangibles.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten RespectNavigating A Multigenerational Workforce. Reach him through his website at or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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