Is It Worth The Risk?

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Is It Worth The Risk?

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Talk is easy. There are a lot of people and organizations that talk about change, but change requires risk. Do you believe change is worth the risk?

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Many people operate in their safety zone. They never get too close to the edge, color outside of the lines, or risk something that they feel they might later regret.

Perhaps one of the most interesting things about change is that by its very nature it requires risk. Staying the same feels comfortable, largely because you believe you already know the outcome, but outcomes change too.

People and businesses often believe that they want change, that they need different outcomes. They want something that works better, lasts longer, or is more efficient. All of those are noble thoughts and those who turn thoughts into action believe that they are ready for change.

Might the question then become, “How bad do you want it?” or for others perhaps, “How bad do you need it?”

Being worth the risk is often measured after the fact. It is measured in success or failure and is seldom measured for the performance against risk. Should it be?

  • A business might run one advertisement, on one television network for one month, or they might spring for a 30 second spot during the Super Bowl.
  • An employee might speak up adding one suggestion to solving a problem in a staff meeting, or they might spend additional hours at the office developing a corrective plan of action and then present their idea to the Board of Directors.

We’re often taught or reinforced with the concept of taking a risk which results in success is good, but a risk and then failure is bad. The trouble with this mind-set is that makes people risk adverse.

It makes them risk adverse since they often feel they can’t be wrong if they stay within the safety zone. Their confidence is higher for actions which occur within the zone.

Do you believe that change is happening all around you? Do you believe that change is happening every day? Do you believe that some of this change might be considered good, and that some of it might be considered bad?

If you agree that it surrounds you, then you can probably also agree that problems change too, and that changing problems require different solutions, and that new or different solutions require taking additional risk.

If you agree with all of that, then you might also agree that the value of risk should not be expressed as good or bad, it should be expressed as progress. Largely because a risk that results in change is progress.

It’s always progress as long as you are moving forward with your successes and learning from but not repeating failures.

Is progress worth the risk?

Some believe it is, do you?


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a four-time author and some of his work includes, Forgotten Respect, Navigating A Multigenerational Workforce and Pivot and Accelerate, The Next Move Is Yours! Reach him through his website at or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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