Interesting Story, Now I Get It

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Interesting Story

Interesting Story, Now I Get It

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People have told stories for thousands of years. Is story telling the way we learn, grow, and become more successful? Do you have an interesting story?

Story Value

Go to any museum and you may wonder about the story. The artifacts are there, they are clearly visible and on display. We can often read a short version of history on a plaque or push a button to get an audio version. This helps us connect, but we still don’t always know the story.

If we are shopping for a used car, we may want to know the story. When we go to a new small town, or a mom and pop restaurant we may wonder, “What is the story here?”

Better yet, watch an episode of American Pickers or Pawn Stars. When they buy something, they want to know the story. Often you’ll hear the stars of these shows ask about the story and declare a perceived value based mostly on, you guessed it, the story.

Interesting Story

In the workplace, our connection with purpose, why we do what we do, is meaningless without the story.

When we are in training seminars or workshops the value of the training is increased with the story.

You’ve likely heard of death by PowerPoint. You’ve witnessed the endless slide decks that could simply be displayed while the participants watch and read. There is not really a need for the so-called, presenter.

When you want buy-in for your change. When you want your employee teams to learn more, be more, and connect more, you may want to consider the story. Most employable people can talk about or read a slide deck.

When you attend the meeting, go to a seminar, or take a seat in the grand ballroom at the conference the question you really want to know the answer to is, “Do you have an interesting story?”


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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