Popular, famous, or good, which word is the most descriptive of your reputation. It is true for the business, the non-profit, and individual performance, are you known for good work?
Our society is riddled with opportunity for marketing. Social media, traditional media, and the world-wide web, opportunity is everywhere.
One problem spot is, how do we know what is really good? What is hype and what is the real deal?
Popular and Famous
As buyers, subscribers, and consumers, it is easy to confuse popular, famous, and good.
The Fyre Festival became popular, and now even though it was a big failure, it is famous. Was it any good? No, it is noted by most as a disaster.
There are automakers who invest heavily to advertise their product, it may create a feeling of being popular, does that also make them good?
In our workplace we have people who stand out, get promoted and are recognized. Are they really that good? Perhaps, yes, they are, and perhaps no they are not.
Sometimes our visibility is what makes the difference. Many workplace professionals feel that merit is the method to success. Do good work and you’ll be recognized, promoted, and grow in your career.
It does still happen that way, believe it or not. It just doesn’t always happen that way.
Achieving recognition for doing good work sometimes also means you have to become more visible. You must do the work of the marketer, advertiser, and have good faith sponsors.
We know there are musicians, artists, rock bands, restaurants, chefs, engineers, authors, actors, and sports talent that go unnoticed, unrecognized, and that are underappreciated. They may be good, even exceptional, but they never become popular or famous. We shouldn’t confuse popular and famous for good.
When you’re doing good work, make sure your efforts are visible.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.