Framing Organizational Culture

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framing organizational culture

Framing Organizational Culture

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It isn’t uncommon, most things that we do begin or are contained within a framework. Metaphorically and literally, we know the importance of strong foundations. How are you framing organizational culture?

We’re in a service economy, and that isn’t anything new. More and more of the Fortune 500 companies are representing a service-oriented sector. It has been transforming for decades.

Service Connections

What are you or your organization doing to for positioning? What frame are you operating in?

Even the manufacturing sector is developing more components of their business that includes a service connection. What are you leveraging?

This isn’t a think outside of the box story, but it could be.

Frames That Fit

The biggest problem I often encounter with businesses and organizations who are struggling to align with a better is culture is that they don’t realize the problems that they have. Alternatively, they downplay the importance of recognized problems because they proclaim they don’t fit.

A manufacturing company often believes that the most important thing that they do is manufacture. Anything that detracts from the production process is unimportant. When challenged by internal or external forces they resort to proclamations that they are a manufacturer and this is how it works. That’s a frame.

Framing Organizational Culture

Frameworks give us a space to work in. They help us constructively manage the space. We only deal with so much at a time in our online browsers, a book has a manageable limit to its physical size, and the artist has the limit of the canvas. Hard of soft, real or imagined, we operate within our frames.

Perhaps the first thing that any organization should do is constructively remove the frame. A culture that fits within the service economy probably has different boundaries. The more traditional the business the more they are going to have to color outside of the lines.

Sometimes the best brainstorming requires us to forget everything about who we are and focus more on where we want (need) to be.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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