Are You Filtering Information, Should You?

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filtering information

Are You Filtering Information, Should You?

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What is your understanding of information filters? Should we be filtering information? If yes, what or how should we be doing it?

When you shop online, browse eBay, or look for a book on Amazon, do you use filters? The information filter in these cases helps us to narrow our search, be more precise, and find the stuff we really want.

We may find the shoes we like, the good deal on something gently used, or be sure that we are reading what we want to read. The same is true for the podcast listener and video watcher.

Filtering information may make it easier, better, and faster for us to get right to the information we want. Is this a great thing or a limiting factor?

Easy Filters

What if we only listen to what we agree with? Imagine we only read what makes complete sense or suggests a position that favors our perspective. What about when we only watch news or access videos, movies, or documentaries that we are comfortable with and believe to be the truth?

Are these filters helpful? Information gets in our head, it helps steer us in a direction. It likely guides or persuades our buying patterns, the brands we love, and our view of life as it should be.

Challenging Filters

On the other hand, sometimes we need a different filter. We need to remove the unhealthy criticism, the social media aspersion, or the feedback that breaks us down instead of builds us up.

We need to get out of our head, stop reminding ourselves of failures, setbacks, and unlucky situations. A filter can prevent us from reliving past bad experiences that create a harsh negative fantasy of the doom that awaits or lingers.

Filtering Information

The truth is that filters can help make us believe everything is right, good, and provide the confirmation that our ideas are correct, spot on, and the way it should be. These filters are easy, comforting, and inspire confidence.

The other filters, the ones that cause us to question our judgment, assess our position, or force us to think differently are harder to work with. They test our character, integrity, and ethics. We may feel a pinch, some discomfort, and want to look away. Perhaps we can learn something or should we just ignore it all?

As We See It

We probably need some of both kinds of filters, but remember most of us are not seeing the world exactly as we should.

Occasionally every filter needs cleaned or replaced.

Listen more, care more, and learn. It matters for doing your best work.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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