Businesses and individuals alike often set out on a path for change. When things aren’t working the CEO may decide the organization needs a culture pivot. Is something broken or what is prompting the shift?
Perhaps it is too much shifting, or maybe things seem to be stuck. What is happening at the root?
Symptoms, Causes, and Marketing
There may be many symptoms of a culture problem for your organization.
A feeling of being stuck, stalled, or stopped is one of them. You may also wonder why clients aren’t engaging, products aren’t resonating, or the leadership point of view isn’t persuasive anymore.
Much of what happens in organizations or what moves them into action happens because of marketing. Certainly, there is external marketing and advertising. Internally and externally we can consider personal marketing, influence, and persuasion. Is anything working?
What will make your desired culture pivot a success?
When you want change yet things are staying the same, you have a problem.
How much time and effort are you devoting to working on a solution? Often, when things are stalled, it is feels easier and safer to just go with the flow. Then you’re stuck.
The culture pivot you desire is likely attainable. Root causes for being stuck may vary, but repeating what you’ve always done likely won’t get things moving again.
What are you doing to market your pivot? What will make clients engage? If engagement isn’t happening, perhaps you aren’t marketing effectively.
Are employee teams bought in? Are you persuasive? Do they believe you? What evidence is shaping their actions, behaviors, and beliefs?
If your quest for a race to the top feels more like it is heading for a race to the bottom, check your marketing.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.