Creating Buy-In

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Creating Buy-In

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So often we hear the words, “create buy-in” and we recognize that it means that we have to get everyone on the same page, the same sheet of music, or at the least, inspired to move towards a prescribed direction. From my experiences true buy-in is an elusive concept, a concept that everyone knows the desired outcome, but one that very few people know or understand how to create.

Planning work

Many of us have heard that creating buy-in is accomplished by including everyone in the change, allowing for questions, discussions, and for the change resistors to have a say. Of course all of those help, but they are not the complete solution. As part of the lunch and learn programs I offer to the business community I put together this short video which digs a little deeper into some factors critical for creating buy-in. Those factors may include:

  • Creating Shared Experiences
  • Trusted Communication
  • Practicing Patience

When change leaders and teams are able to obtain reasonable levels of success in those three areas, there is a much greater likelihood that the change at hand will also succeed.

Do you have buy-in for your change?


Dennis E. Gilbert is a keynote speaker, corporate trainer, and consultant that specializes in helping businesses accelerate their leadership, their team, and their success. Reach him through his website at or by calling +1 646.546.5553.

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