What Will Be The Counter Shift?

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counter shift

What Will Be The Counter Shift?

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People everywhere often dream of, and some create, a shift. Is there a counter shift for every shift?

In January 2014, I released my book, Pivot and Accelerate. It continues to sell because many of my clients are searching for additional thoughts as they pursue personal or professional change.

One aspect of change that we often fail to see, understand, or give credence to is that every shift has a counter shift.

Upsetting the Status Quo

It is as simple as the feeling of comfort and the status quo. We feel safe in the status quo. Not too much risk and we feel more relaxed.

Shifts can be scary. Even when they are desired, there is still an element of fear connected to the unknown.

If you are contemplating or have recently made a change, what is the push back to that change? Have you prepared for it?

Counter Shift

Social media has been a shift to the marketing and advertising world.

A front runner like eBay changed the supply and demand aspect for many products quickly.

Retail has shifted, not only because of eCommerce at large, but also because of the front runner, Amazon.

What is the counter shift to these scenarios?

Many people suggest that trust and relationships have shifted as a result of the social media experience. Some good and some not so good.

Items that were once scarce are suddenly more available because of eBay. This changes the supply and demand, affects price and costs, and also may change lives.

Retail is different. Convenience is both King and Queen for many. Some have felt pain, others amass their piece of a small (or large) fortune in the process.

Consider the change in front of you, what will be on the other side of that shift?


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

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