Consistency May Be Exactly What You Need

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Consistency May Be Exactly What You Need

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People spend a lot of energy being persistent. They also spend a lot of energy being persuasive or influential. Those ideas are important but is consistency what you’re really missing?

For the marketer, the pizza shop, and the career builder, being consistent may be the most important factor you are overlooking.

Consistency matters in nearly any profession. It matters for your personal brand. It certainly matters for product quality and reputation.

Importance of Consistency

Why is consistency so important? Here are three of my favorite reasons:

  1. Trust. Consistency builds trust. When people know what to expect and when they are more trusting. It is one example of why surprises aren’t necessarily fun. It is also why the boy who cried wolf got in trouble.
  2. Accomplishment. When you have a confirmed path for a solution, consistently applying the process will allow you to achieve the goal. It is the deviation from the process, or a lack of consistency, which often slows results or creates a less desirable outcome.
  3. Promises Kept. Connected with trust, but not always the same, is keeping your promise. Your brand has a promise. You make a promise to complete the work, have high quality, and deliver on time. Insisting on consistency means expectations and perceptions become reality.

Not Scattered, More Focused

For your business or for your personal brand, consistency is sometimes overlooked or underrated. Being too scattered or lacking a focus may be exactly why your product is not chosen or the job opportunity is missed.

Consistency helps everyone understand and identify exactly what is in the box. It builds confidence. Confidence is connected to our emotions, so is the choice that buyers or hiring agents make.

Is consistency exactly what you need?


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at or by calling +1 646.546.5553.

Dennis Gilbert on Google+

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