Many people believe that building your email list, creating a social media following, or blogging your thoughts will get someone’s attention, and do it with little or no cost. In a world where everything is free, nothing has value, and people regard you, your message, or products and services as worth very little.
A twenty dollar watch keeps reasonable time, but it is not a Rolex. A five-thousand dollar used car may get you where you need to be but it is not a Rolls Royce. Of course, you may suggest that there is a market for both extremes and a lot of space to be occupied in between. True.
If you are wondering how to position yourself (your job), your products and services, or your entire business, it is important to remember that just because we have the means, the price of entry, expansion, and growth are not free. That is, unless you want to attract the market (or job) that doesn’t pay you much, the person who wants your services only if they are the lowest price, and a business that survives solely on goodwill without any income or budget.
You don’t have to change anyone’s mind. You don’t have to fight for market share. Not when you realize that your success lies at the intersection of price and value, not cheap and unwanted.
Photo Credit: Mark Rain