Building Connections Is More Than a Tactic

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building connections

Building Connections Is More Than a Tactic

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Are you building connections? Friending someone on Facebook is a connection, yet it is does not ensure a human relationship. Who makes up your network and why?

People Connections

People attend business breakfast meetings, luncheons, and evening mixers. What is their reason or motive? In part, it may be to build relationships.

Why do people come away from the conference or convention feeling motivated and pumped up? It probably has something to do with the connections made or relationships built.

What inspires or motivates people in your workplace? It probably has something to do with the people, the environment, and the culture.

Building Connections

On-line or in-person people are often seeking a community. Communities of like interests, hobbies, or professions. People who have something to give, share, or gain from the interaction. It doesn’t make them fake. It makes them real.

The statement often is, “Everyone is in sales.”

Yes, it is true. We’re all probably selling something. Sometimes, more often than we realize, we are selling ourselves. That doesn’t mean a forced activity, it means building relationships.

Connection is more strategy than it is tactic. The tactical approach may be the literal part of a technological connection. LinkedIn, Facebook, Twitter, or many others. Friends, followers, and social networks. Your connection count is a tactic.

Think more strategic and less tactically.

In order to connect, you have to find other people. You have to arrive, engage, and take risks. You have to look for the opportunity in misfortune, adverse conditions, and economic challenges. Celebrate wins, good fortune, and growth.

Building connections are part of the strategy for growth.


Dennis E. Gilbert is a business consultant, speaker (CSPTM), and culture expert. He is a five-time author and the founder of Appreciative Strategies, LLC. His business focuses on positive human performance improvement solutions through Appreciative Strategies®. Reach him through his website at or by calling +1 646.546.5553.

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