Colgate, Tide, and Pepsi, all are brands. Brands have a reputation built on trust, tested over time, and likely recognized as a leader in a category of product or service. Yet there are other brands, brands that stand for low cost, convenient, or ease of use.
Do you remember something that you paid too much for six months ago? If it wasn’t a major purchase, you probably don’t. Do you remember the brand that let you down? Do you remember when your trust was violated?
Your brand, your image, your product or service are all built from your reputation which likely starts, and ends, with trust. People will pay more, or pay less, and in the long run they probably won’t remember if they overpaid, but they’ll always remember what they trust.
You can build your brand, your talent, and your reputation, but if you don’t build trust you’ll likely build very little.