Persuasion seems to happen without purpose. People talk about what they like, what they saw, and how it felt. Are your messages trusted truth or just your opinions?
You have probably heard to be cautious when dealing with the used car salesperson. The used car salesperson is a stigma, a stigma often associated with getting you to buy in to just about anything that is being said.
Opinions are Slippery
In everyday life people typically speak through opinions.
We ate at the best restaurant.
We watched this movie last night, it was the best movie ever.
I don’t go to Starbucks. I go only to Dunkin Donuts their coffee is so much better.
In the workplace it takes on a different form.
The staff meetings are always boring.
He never completes his work on time and is always late.
I know the boss hates me. She criticizes everything I do.
All these statements may be far from fact. Are they trusted truth? Unlikely.
The best restaurant is an opinion. Words like always boring, never on time, and criticizes everything are probably nothing more than an opinion.
One of the biggest challenges for all this rhetoric is that those who are not really listening treat it as trusted truth.
It gets even worse when interactions are so opinionated that it is a truth when the message is delivered by one party, but another different party is shamed to not have any credibility with a similar message.
When you really want to make a difference in your conversations. When you want to bring trusted truth to your meetings and other workplace interactions you have to deliver facts.
Facts are much more consistent and reliable. Your operation, values, and beliefs when based on facts have greater merit. Operational systems work better and produce consistent results. Outcomes are more predictable and qualified.
Nearly always, your opinion cannot be a trusted truth.
Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.