Tag Archives: impact

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redundancy impact

Redundancy Impact, Saying It Twice As Much

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Have you heard it all before? Are you suffering from redundancy impact? Does hearing it more than once have a deeper impact or is it weakening your communication?

It seems commonplace today. We get a marketing promotion email and we expect more to follow. We listen intently in the meeting and we keep hearing the same message. Is this a failure or exactly what we need?

Communication Repeats

Our business communications are cluttered with repeats. The habits we form are based largely on browse and scan. We believe we filter more effectively by just taking in tiny bits of information and labeling it as interesting, understood, and categorized. Otherwise, it is not heard.

Some people may be in love with the verbiage. It gives them confidence and satisfaction in repeating it over and over again. It does seem that redundancy has some form of impact, but what is it?

One problem area of redundancy is that many people, those who heard you the first time start to tune it out. It is Charlie Brown’s teacher, a mumble most won’t understand. More importantly, they decide they don’t care to understand.

Redundancy Impact

What is most important today probably needs to be said more than once. People expect it. People only half listen the first time or two, because they are too busy being distracted by something else. Chances are good things aren’t registering on the first pass.

All the clutter that we face is not necessarily the fault of the speaker, or of the listener, but a dynamic that has evolved in World full of constant noise.

Among all the noise, we may have to wonder what we are missing. Is our filter too fine or too loose?

Redundancy impact may feel costly, but it is likely much less expensive when compared with the price of not being heard at all.

There are some things that are worth saying more than once, and certainly those that are valuable enough to hear again.

-DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten RespectNavigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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Customer service impact

Customer Service Impact And Cultural Change

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Many organizations strive to make a bigger impact with sales and the customer experience by driving cultural change. Is your organization getting the most from its efforts? What are you doing to improve customer service impact?

In the conference room, boardroom, or a pop-up meeting near the water cooler organizational leaders often consider how they’ll create the next rush of revenue. Often the design is based on only a few. What if there was a different approach?

Based On The Few

Organizations put forward a lot of effort on the hiring process. Certainly, this is important and valuable. The lifetime value of the right kind of talent in your organization is hard to measure. Mostly because it is likely a much bigger number than you can quickly realize.

Inside there is often a push for attracting or advancing the right talent to the C Suite.

There is a focus on sales and marketing teams that are properly aligned. Perhaps there are bonuses or commissions in place to drive engagement. In operations, it is often about quality control and perfecting the build and delivery of products and services.

Much of this design is focused on the few. The few who are leading the teams, the few who may be the next picked for advancement, and those who fit the image of organizational success. This focus is important but the activity that this culture builds is based only on those few.

Front Line Reach

What if the approach was different, what if instead of focusing on the top twenty percent of the organization you focused on the growth and development of the other eighty percent? How would sales revenues, profit margins, and customer satisfaction improve?

Imagine instead of leaders connecting with leaders, the entire front line was more connected with customers?

Sure, the influence of leader-to-leader is important, but what if instead of focusing on the goals, revenue, and growth presented by the twenty percent, you made a difference with the eighty percent.

Imagine if the eighty percent improved their emotional intelligence, honed their customer service skills, and the value was placed on front line customer facing engagement? Would this change the numbers?

Customer Service Impact

Certainly, this is not pointing the finger at the eighty percent with a proclamation that they are the only ones who need change. It is a proclamation that the focus for customer service impact will be more powerful from the front line, not grooming the next manager.

When the focus is on the management team, fewer people are touched. If you’re going to make your organization great, leaders will matter, but it is the eighty percent who are closer to the front line who will show the customers what your organization is all about.

Running The Marathon

Consider this, thirty thousand people run in the Boston Marathon each year. Certainly the few at the front are honored and important. Their accomplishments are great. The report of their success will touch many lives.

If they were the only ones running in the event, it would not be nearly as impactful. It’s the reach of the other twenty nine thousand, nine hundred and ninety participants who will ultimately touch more people and more lives in a more personal way.

It’s not about the ten, it is about the thirty thousand.

You can have ten people doing great things, but measuring the true impact of thirty thousand. That is almost hard to imagine.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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Media impacts culture

How Media Impacts Culture and Climate

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Hustle and bustle every day, some people talk about the push, others about the pull. Your organizational culture is impacted by social climate. Have you thought about how media impacts culture?

Media is exploding. It isn’t just the daily paper anymore. In fact, it hasn’t been the daily paper for some time.

Information Sources

Media is available everywhere, consider these sources and impacts:

  • YouTube video
  • Political tweet
  • A Facebook argument
  • Niche satellite radio channels
  • Podcasts
  • Newspapers
  • On-line news
  • Libraries
  • Tabloids
  • Magazines
  • Non-business LinkedIn content
  • Business LinkedIn content
  • Billboards
  • AM/FM Radio
  • Talk shows
  • Television news
  • Books
  • College classrooms
  • Email chains
  • Blogs
  • Vlogs
  • Pinterest favorites
  • Word of mouth
  • World of mouth

When you consider how marketing and social climate impact culture you’ll quickly recognize that the call to action you hope for and the one you get may be completely different. When you ask why, consider the vast amount media sources that affect your environment.

Marketing and Action

Organizational culture has never been more important and social climate impacts never more profound. The constant stream of infiltration by marketers and the press doesn’t come from one or two sources.

Getting information is easy. Digesting information and execution is far more challenging.

What springs your team into action? What will cause them to leap, understand what is urgent, and get into a positive rhythm?

Media Impacts Culture

Does culture shape the media or is media shaping the culture?

There are videos running at gas pumps, charging stations, and in the elevator. Smartphones and electronic tablets are everywhere. People, compelled by moving parts and flashy content repeated over and over again may create a culture.

People will connect with what interests them and the source doesn’t matter so much when the content is compelling.

Media impacts culture.

Is part of your business media?

Maybe it should be.

– DEG

Dennis E. Gilbert is a business consultant, speaker (CSPTM), and corporate trainer that specializes in helping businesses and individuals accelerate their leadership, their team, and their success. He is a five-time author and some of his work includes, #CustServ The Customer Service Culture, and Forgotten Respect, Navigating A Multigenerational Workforce. Reach him through his website at Dennis-Gilbert.com or by calling +1 646.546.5553.

Dennis Gilbert on Google+


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